Minister of Tourism, Hon Edmund Bartlett has emphasized the critical role that travel advisors play in advancing the growth of Jamaica’s tourism. Speaking at a special luncheon to honour top travel advisors in Northeast America on April 13, the Minister reflected on the effort and dedication of these advisors during the pandemic.
“We all remember the day planes stopped flying, ships stopped sailing and countries closed their borders. We did not know what the next day would hold but through data, innovation and public private sector partnerships, Jamaica was able to open its borders and remained open. Our valued travel advisors were first out the blocks, selling the destination, but more importantly our message of destination assurance to their clients,” said Minister Bartlett.
Minister of Tourism, Hon Edmund Bartlett, (C) pauses for a photo opportunity with Victoria Harper, District Sales Manager-Northeast USA (L of Minister Bartlett), Carey Dennis, Business Development Officer - Northeast USA (R of Minister Bartlett), Fiona Fennell, Public Relations and Communications Manager, Jamaica Tourist Board, (back 3rd L) and the top Travel Advisors in the Northeast USA.
Jamaica opened its borders on June 15, 2020, through its robust health and safety protocols and one of a kind resilient corridor that had infrastructure in place to allow for a safe and seamless visitor experience during the pandemic.
“The country that made Jamaica recover is the United States which never closed its borders and within a year of the destination’s reopening, we welcomed one million visitors, 800 thousand of which came from the United States.
And of the 4.1 million visitors we welcomed last year, it is important to note that 3 million of them are from the United States, 2.2 million stopovers and the rest being cruise visitors. This impressive figure could not have been achieved without our travel advisors who continue to champion brand Jamaica and are dedicated to the destination,” added Minister Bartlett.
Statistics show that between 2020 to now, the market share of US visitors to Jamaica has increased from 63% to approximately 74%.
“In 2019, Jamaica welcomed roughly 1.6 million stopover US visitors which means since COVID, we have increased that number by 600 thousand. This speaks to the demand for the destination, confidence from the US market and the efforts of our tourism partners like our travel advisors,” said Minister Bartlett.
For details on upcoming special events, attractions and accommodations in Jamaica, go to the JTB’s website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).
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Minister of Tourism, Hon. Edmund Bartlett has expressed his excitement about the recent developments within the Jamaican tourism industry as Catalonia Hotels & Resorts yesterday (May 7) announced its purchase of the Holiday Inn Resort, Montego Bay from East Bay Management Company Limited, led by prominent Jamaican businessman Kevin Hendrickson. Minister Bartlett celebrated the move by Catalonia, a respected international hospitality brand, as a strong signal of confidence in Jamaica’s tourism sector and a potential trigger for further investments.
Jamaica has recorded an impressive 1.7 million visitors as of May 7 of this year. Based on preliminary data, the island recorded 1,016,185 stopover arrivals and over 700,000 cruise passengers, earning roughly US$1.8 billion in revenue. This represents a 4.6% increase in stopover arrivals and a 23% increase in cruise passengers compared to the same period in 2023.
Some 12 international and regional airlines, including carriers flying from over 200 gateways out of the US alone into Jamaica, have contributed to “impressive growth” in activities at the Sangster and Norman Manley International airports. Collectively they generated US$200.28 million or J$30 billion in revenue from a record-breaking 6.96 million passengers traversing them in 2023.
Investment in Jamaica’s tourism industry has soared to new heights with existing hotel companies expanding their stake while new investors are in line to build new properties.
The Ajman Department of Tourism Development (ADTD) is gearing up for a momentous presence at the Arabian Travel Market 2024 (ATM), scheduled from May 6 to May 9, 2024. This premier event serves as a significant platform for ADTD to unveil the rich Ajman’s cultural heritage, vibrant Events Calendar, Things to Do diverse tourism offerings, and the remarkable growth trajectory of its tourism sector. In line with its vision for progress, ADTD actively seeks strategic partners during ATM 2024 to foster collaborations and enhance Ajman’s position as a leading destination in global tourism.
Minister of Tourism, Hon. Edmund Bartlett departed the island today for Dubai, United Arab Emirates (UAE), to participate in the highly anticipated Arabian Travel Market (ATM) 2024 trade show.
Dubai has maintained its tourism growth momentum with 5.18 million international overnight visitors in the first quarter of 2024, marking an 11 per cent year-on-year increase. The data was released by Dubai’s Department of Economy and Tourism (DET) at the 31st edition of Arabian Travel Market (ATM), which opened today.
Minister of Tourism, Hon Edmund Bartlett is calling for a more aggressive push for human capital development which is critical to future proof tourism for small island states like Jamaica. The Minister made the call during ‘The New Age of Island Tourism’ panel at Arabian Travel Market in Dubai. “The future of tourism will depend on innovation, agility and creativity from our workers who are at the heart of our hospitality machinery. It is through the dedication and commitment of our tourism workers that the industry has been able to recover from the pandemic and grow.
Minister of Tourism, Hon. Edmund Bartlett is urging Jamaicans to seize the multitude of opportunities available within the tourism sector, emphasising the industry’s potential to generate significant economic benefits for the entire nation.
Caribbean all-inclusive leader Sandals Resorts has concocted a one-of-a-kind gig for one lucky new hire who will get to work sampling and fine-tuning cocktails for its new Poolside Sippers menu. In the exclusive role of Caribbean Cocktail Critic, this person will be part of a stirring pilot program at the company’s newest Jamaican resort, Sandals Dunn’s River.