Travel Trends 2024 (Part 4): Cazenove+Loyd On Milestone Motivations

If 2022 travel trends were all about a return to travel, then 2023 was the year we went further than ever before. Travelers took to the skies, rails, roads, and seas to cross off goals on their bucket lists with Arctic adventures, luxury yacht cruises, and even the first tourist trip into space.

What are the safest places to visit in 2024? A new report from International SOS—a medical and travel security risk services company—offers invaluable insights for travelers.

As the sun sets on 2023, Trip.com Group, a global leader in online travel services, reflects on the dynamic landscape of travel over the past year, offering insights into the trends set to shape the journey in 2024. China’s border reopening sparks global travel surge

Private group travel may be one of the biggest travel trends of 2024. A recent survey by luxury travel advisors at Embark Beyond found that 61% of Americans are interested in traveling with extended families or a small group of friends next year.

The principals of the innovative London and New York-based travel company Black Tomato made their name by assembling detail-oriented and sometimes very out of the way travel plans for exceedingly curious, adventurous clients. Having surveyed the market to ascertain what their clients are interested in now and the changes they see in the travel landscape, they’ve come up with the ways they see that travel happening in the next year and in what parts of the world those ambitious travelers could be.

As 2024 fast approaches, based on the trends we’re seeing on Coolstays and across the travel industry generally, here are our travel predictions for next year.

Welcome back to another episode of the TravelPulse Podcast! 

In this series of articles, I talk to a wide range of travel experts, insiders and luxury brands to find out more about the future of travel for next year and beyond. In Part 1, I wrote about the search for authentic travel and how technology can elevate travel experiences. For Part 2, I spoke to Black Tomato about the rise in people wanting to capture special moments through travel experiences. In Part 3, I looked at the rise of sustainable architecture, the return of maximalist hotel design and the quest for the best of sleep science. In Part 4, Cazenove+Loyd x Globetrender revealed their seven key travel trends for 2024. For Part 5, I spoke to wellness experts about the growth in demand for immersive well-being experiences when travelling. Today, for Part 6, and the last article in this Trends series, I write about a return to age-old traditions in the burgeoning wellness industry.

Wellness used to be as one-dimensional as a spin class and a smoothie. Diet and exercise are of course still fundamental, but we’ve finally started to embrace a more holistic approach to achieving better health. This means focusing on long neglected areas like a solid sex life, socializing, rest and recovery, and emotional and mental wellbeing. Feeling good now trumps looking good and healthspan—the quality of our years—has become just as important as lifespan. Longevity, the concept of living a longer and healthier life, will be the biggest buzzword of 2024, with wellness clinics as well as sybaritic beach retreats offering the latest biohacks (cryotherapy, infrared light treatments, poolside vitamin IV drips) to optimize our performance. Tantra gurus and sex therapists will be the new must-have in-house expert and artificial-intelligence empowered smart beds are fast becoming an expected amenity.

In this series of articles, I talk to a wide range of travel experts, insiders and luxury brands to find out more about the future of travel for next year and beyond. In Part 1, I wrote about the search for authentic travel and how technology can elevate travel experiences. For Part 2, I spoke to Black Tomato about the rise in people wanting to capture special moments through travel experiences. In Part 3, I looked at the rise of sustainable architecture, the return of maximalist hotel design and the quest for the best of sleep science. In Part 4, Cazenove+Loyd x Globetrender revealed their seven key travel trends for 2024. Today, for Part 5, I talk to wellness experts about the growth in demand for immersive well-being experiences when travelling.

After the year of revenge travel (and flight costs rising with a similar vengeance), tourism might be settling into relative homeostasis in 2024. Then again, everything has changed, including the terrain of where you’ll want to go next, and maybe even the order of your bucket list.

Where are travelers planning to go in 2024? I asked some of the sharpest minds in travel to look into their crystal balls and advance bookings to give me a sense of where people are eager to go.