The new year brings travel predictions that cover everything from where we’ll be vacationing in 2024 to how we’ll be getting there, plus the new hotels that are worth getting excited about. But what about the travel trends that are falling out of fashion?
Travel Trends 2024 Report (Part 5): Wellness Wealth
20.12.2023 - 13:25 / forbes.com
In this series of articles, I talk to a wide range of travel experts, insiders and luxury brands to find out more about the future of travel for next year and beyond. In Part 1, I wrote about the search for authentic travel and how technology can elevate travel experiences. For Part 2, I spoke to Black Tomato about the rise in people wanting to capture special moments through travel experiences. In Part 3, I looked at the rise of sustainable architecture, the return of maximalist hotel design and the quest for the best of sleep science. In Part 4, Cazenove+Loyd x Globetrender revealed their seven key travel trends for 2024. Today, for Part 5, I talk to wellness experts about the growth in demand for immersive well-being experiences when travelling.
Immersive Wellness
Following the pandemic, many people’s attitudes to health have changed, with well-being becoming a focal point, rather than an afterthought, in many people’s lives. The consequence is that many of us are after ‘deep dives’ into preventive care and a 360° approach to holistic practices as opposed to anything superficial.
Bruce McCullen, vice president of Albany Bahamas, a luxury resort community in the Bahamas, with leading wellness facilities, agrees: “Well-being is more prevalent than ever thanks to Covid, and has become an integral part of people’s lives. Whereas before it might have been a second consideration, to fit around one’s work schedule, now, with the rise of remote working, we’re seeing wellness become the priority. Longevity is also a huge focus, with people wanting to remain fit and healthy for longer. Our extensive facilities and activities allow for every age group and differing fitness levels to get involved, versus being geared towards one particular generation.”
He continues: “At Albany, wellness means movement and science. Our approach is so much more than just going for a massage, and centres around a complete diagnostic programme, whether it is to check vitamin levels and nutrients through to blood tests. Our med-spa therapies are becoming increasingly popular, and we’ve noticed a trend towards guests seeking science-backed treatments, such as Ozone Therapy, that truly bring results to improve their immunity, energy and stamina. Looking ahead, longer-term longevity therapies will include stem cell injections for ageing frailty and treatments for damaged or worn joints. Other popular therapies include ice baths and cold plunge pools, combined with infrared, saunas and therapeutic massage, which have an abundance of benefits including decreased inflammation and stress, better sleep, and accelerated metabolism.”
Serenbe, a nature-focused wellness community, located outside of Atlanta, is a pioneering retreat that has
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