Trevor Noah launches Charm Offensive in FAQ Ad about South Africa

South Africa's diverse offerings make it a dream destination for anyone who can't sit still. From incredible wildlife encounters to vibrant food and wine scenes, not to mention its incredibly rich history and culture, the abundance of activities ensures you'll never be idle for too long.

The UNWTO frequently surveys tourism experts across continents in order to understand their views on when key tourism markets will recover to 2019 levels. In May 2021, 45% of African tourism experts surveyed projected the continent would recover to 2019 levels by the end of 2023. A similar survey in January 2022 highlighted that only 33% of experts saw recovery occurring in 2023, with 50% anticipating recovery in 2024 or later.

It’s worth noting that as of Q4 2023, international flight routes from China to the rest of the world had only recovered to around 30-40% of pre-pandemic levels. This presents a great opportunity for South Africa to bring these visitors to its shores.

The travel industry is witnessing a significant shift with an aging yet increasingly active demographic of travelers seeking more than just conventional luxury tours involving a leisurely-paced cruise or train trip. 

I fell in love with Jeju Island without ever stepping foot on it. My Korean-American wife and I became addicted to a K-drama called Our Blues. Instead of the usual tales about the machinations of wealthy Seoul families or one particularly famous show about various deadly games with squids, Our Blues features decidedly working-class, semi-rural characters who spend half their time onscreen cursing each other out, if not outright resorting to fisticuffs. All this strife is set against a beguiling backdrop of an island brimming with abalone and dormant volcanoes. As someone who has visited Seoul on several occasions and who appreciates Korean food and culture more than almost any other in the world, I felt Jeju exercising a mysterious, nearly mythical pull on me. I had to go.

Botswana stands out as a reference in sustainable tourism in Africa. 37% of its land are protected as national parks or wildlife management areas to preserve the country’s wildlife and rich natural treasures.

Southwest Airlines has just announced that it’s charting a bold new course towards environmental sustainability. Its newly unveiled strategy, called ‘Nonstop to Net Zero’, maps out the airline's trajectory toward its goal of achieving net-zero greenhouse gas emissions by 2050, underscoring its commitment to a greener future for air travel. Embracing a more holistic approach toward sustainability efforts, the carrier is targeting carbon emissions, waste reduction and collaboration as strategic pillars that to guide its ongoing climate protection actions.

Southampton, with its centuries-long history as a maritime hub for England, is often referred to locally as the ‘Gateway to the World’. Its strategic position on the southern coast of England boasts a deep-water harbor that has served as a crucial departure point for a vast range of ships, from historic trading vessels to the Titanic in 1912.

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho. 

This is part of our global guide to the Best Places to Go in 2024—find more travel inspiration here.

Google teamed up with South Africa’s tourism department Monday to boost travel marketing efforts after a government inquiry concluded in July that Google’s practices impede competition.

Brazil and South Africa have signed an agreement to foster collaboration between the two countries in their tourism initiatives.