Trip.com Group at World Economic Forum 2024: Asia’s biggest untapped opportunities in tourism
21.01.2024 - 07:43
/ breakingtravelnews.com
/ Jane Sun
Leading global travel service provider Trip.com Group is embracing new trends and opportunities in the post-pandemic travel landscape, with its CEO Jane Sun sharing insights at the prominent World Economic Forum (WEF) Annual Meeting held in Davos, Switzerland, this week. Ms Sun also expressed optimism about Asia’s continued growth and shared her perspective on its investment potential at the panel discussion titled “Asia – the world’s next growth anchor?”
As major leaders from government, business, and civil society gathered to discuss the fundamental principles of driving trust in a world of fractures and uncertainties, the panel convened influential stakeholders to delve into the exciting opportunities and new challenges emerging in Asia. Speaking alongside Ms Sun were Mr Roy Gori, President and CEO of Canada’s largest insurance company Manulife, and Mr Geoff Lee, Executive Director, Head of Private Markets and Head of Technology at Malaysia’s sovereign wealth fund Khazanah Nasional. Mr Ben Hung, CEO, Asia, at Standard Chartered Bank, moderated the panel.
With global tourism approaching a full recovery, Trip.com Group has witnessed strong booking interest in Asia, with Thailand, Japan, and South Korea among the top travel destinations. The rise in consumer income has also led to growing trends in the region such as high-quality wellness experiences and event tourism, particularly for sought-after events like concerts and music festivals.
Sustainable tourism is another shift that is picking up steam, with environmental awareness motivating more than 16 million Trip.com Group customers to choose low-carbon travel options, such as hotels that adhere to sustainable standards. The Group has also prioritised options such as the rental of electronic vehicles and offering flights with lower carbon emissions.
Zooming in on the post-pandemic economic trajectory in one of Asia’s largest regions, Ms Sun asserted that China offers more investment opportunities than what some may have perceived.
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“Investors should not overlook the thriving travel, wellness or entertainment sector in China. With its vast size, diverse industries, and varying levels of consumer buying power, the investment opportunities are abundant,” said Ms Sun. In particular, the travel sector presents numerous untapped growth opportunities, such as the rapid increase in inbound and outbound travel, as well as favourable policy developments.
Ms Sun expressed optimism about the growth of the tourism industry, especially with recent positive developments, such as increased flight capacities and expanded visa-free arrangements, that have facilitated international travel to and from China. These include the recent unilateral visa-free