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Trip.com Group awarded in 2023 Forbes China Global Brands Selection 30&30
16.01.2024 - 08:31 / breakingtravelnews.com
In a landmark achievement, Trip.com Group has been awarded one of the Leading Brands in the 2023 Forbes China Global Brands Selection 30&30 in recognition of its exceptional global growth over the past two decades. Trip.com Group joins the selection in its inaugural year, alongside other industry leaders like automaker BYD, smart home appliance maker Skyworth, and real-time engagement platform developer Agora.io.
Forbes China’s 30&30 selection celebrates brands originating in China that have displayed robust growth trajectories and pursued cutting-edge innovation on the world stage. Building on the legacy of their predecessors, brands venturing overseas in recent years feature richer business experiences, newer technology, and stronger market influence. This year, thirty brands that have demonstrated creativity and have achieved significant industry impact, as well as thirty individuals that contributed to brand globalisation, were selected by Forbes China to the list.
“We are honoured to be listed among brands that have broken new ground on the path to globalisation,” said Han Feng, Head of Marketing at Trip.com. “The selection acknowledges Trip.com Group’s strategy of ‘Local Focus, Global Vision’, as we leverage advanced technology and creative marketing tools to bring fulfilling and personalised experiences to our global customers.”
Founded in 1999, Trip.com Group has accumulated extensive experience in international business growth, getting listed on NASDAQ in 2003 and HKEX in 2021. Today, it has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”.
Comprising of Trip.com, Ctrip, Skyscanner, and Qunar, Trip.com Group provides services to hundreds of millions of users in 24 languages across 39 countries and regions. Its extensive network all around the world consists of more than 1.2 million international accommodation services, over 510 partner airlines, and more than 30,000 tourism ecosystem partners. The Group held its Global Partners Summit abroad for the first time in 2023, as more than 2,000 partners and media gathered in Singapore to explore collaboration opportunities internationally.
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Trip.com Group is redefining the travel landscape with cutting-edge technological innovations. In 2023, the Group released TripGenie, an advanced AI travel assistant to facilitate the planning and booking processes, which enhanced user engagement and overall service effectiveness. Meanwhile, the Group has built a joint innovation lab with Amazon Web Services to combine resources and knowledge in cloud computing and artificial intelligence to identify and develop new ways to support Trip.com customers.
Trip.com Group’s
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