Banyan Tree Group is now Banyan Group as the Singaporean hospitality brand launches into its 30th anniversary with a splash. As part of its repositioning, the family-run company is doubling the number of brands across its hotels, spas, residences, food and retail venues. This represents the biggest expansion in the company’s history giving it a larger platform on which to attract customers at different price points and value propositions.
While most of its hotels are far from North America, this will soon change with the opening of Banyan Tree Veya Valle de Guadalupe, the first full-fledged Banyan Tree Veya in Mexico. It is part of an effort to grow its visibility for American travelers while also taking advantage of its loyalty partnership tie-up with Accor where guests can earn and redeem points for their stays.
Banyan Group consists of 12 global brands, 75 hotels and resorts, over 60 spas and galleries, and 14 branded residences in nearly two dozen countries. By renaming the hospitality company as Banyan Group, it is able to differentiate its luxury brands from others in its portfolio.
Among the newest brands are luxury names like Angsana, wellness-focused Banyan Tree Veya and Banyan Tree Escape for lovers of adventure travel. In its upscale segment are new brand like Garrya and Dhawa while the mid-tier segment is growing with the Homm, Folio and Cassia brands. Having something in different price points helps to round out the offering for all types of travelers.
Where Banyan Group is strongest is its core market in Asia, but this is something they hope will evolve. Their management model allows growth by keeping assets low and relying on hotel ownership groups to fulfill its brand promise for guests. This is also helping it reach beyond Asia.
For 2024 alone, the company expects to see 19 properties debut around the world including Banyan Tree AlUla in Saudi Arabia; Garrya in Kyoto, Japan; Dhawa in Ho Tram, Vietnam; and Banyan Tree Dubai in the United Arab Emirates.
Garrya and Homm are the two fastest growing brands in Banyan Tree’s portfolio. If the names seem unfamiliar (for now), that is because they are mostly in Thailand, China and Japan.
According to Eddy See, president and CEO of Banyan Group. “Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations.”
After Covid ravaged the travel industry, people are looking for more meaningful and immersive travel experiences that go beyond the traditional tourism gateways. This represents the perfect time to invest in these markets where demand may be outpacing supply.
For example, Angsana Siem Reap will be the first property for the brand in Cambodia. Banyan Tree Higashiyama Kyoto will
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Following the United Nations declaration of the first International Day of the Arabian Leopard, on 10 February the Royal Commission for AlUla (RCU) continues to expand its long-term mission to safeguard the ‘Critically Endangered’ Big Cat species from the physical world into the virtual.
More than 10,000 rooms will surround the lagoon powered by Crystal Lagoons® technology, recently inaugurated in the United States. It is located just steps from Disney World and Universal Studios in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. This city offers a wide range of entertainment options but lacks a beach, an issue remedied in this great development with a crystalline lagoon of the multinational innovation company founded by the scientist Fernando Fischmann. The lagoon forms part of the Evermore Orlando Resort, one of the largest tourism projects in Florida. The large 8-acre body of water with extensive beaches breaks the hotel paradigm by providing truly superior standards and consolidates the presence of Crystal Lagoons in the hospitality and entertainment industry.
If your New Year’s resolution was to earn more miles and points, take more trips, and reap more value from loyalty programs, the best points and miles deals in February will definitely interest you. Airlines, hotels, and credit cards have promotions and deals to kick off your travel year. Here’s how you can benefit.
Like the city itself, Houston’s Chinatown (also known as Asiatown) is vast and sprawling, an eight-mile stretch along Bellaire Boulevard on the southwest side of town. It also extends into Katy, known as “Houston’s second Chinatown,” in the Greater Houston area.
A new low-cost airline is giving passengers the opportunity to travel to two different countries for the price of one. This week, Play Airlines announced a new sale that provides discounted fares combined with the opportunity to add a multi-day stopover in their main hub of Reykjavík, Iceland. For example, a traveler can book a ticket from Boston Logan Airport to Paris Charles de Gaulle Airport, and add a several-day visit to Iceland in the middle, for no extra charge. The carrier operates services in the United States departing from New York (SWF — Stewart International Airport), Boston (BOS), Baltimore (BWI), and Washington (IAD). The flights often connect in Iceland to various destinations in Europe including London, Paris, Amsterdam, and Berlin. The fare sale offers $99 flights to Iceland from the U.S., or $129 on fares that continue to one of the Europe destinations. The promotion is valid from now through Feb. 6 at 11:59 p.m. EST for travel through December, with the exception of June, July, and August. The maximum stopover in Iceland is ten days. The fares include all taxes and are booked in the «PLAY Basic» category, which only includes a personal item. Travelers can bring carry-on or checked bags for additional fees.
Delta’s American Express cards are getting a facelift with new lifestyle and travel-related credits — but unfortunately with the new perks comes higher annual fees.
As a dynamic coastal city in the San Francisco Bay Area, Oakland has a wonderful, diverse arts scene, and its delectable cuisine inspires people from all over the country to visit the city that’s called the “bright side of the bay” for its fantastic weather. What you may not know is that this diverse, progressive city also has one of the best vegan food scenes in the country. Here are just some of the restaurants of Oakland’s vegan food trail you should try.
Cabo San Lucas is experiencing massive growth as historic tourism numbers climb. Never before has this resort city on the southern tip of Mexico’s Baja California Peninsula seen so much development, and with the arrival of more top-name resorts, the area has quickly become one of the most popular luxury destinations in the world.