Skiing has long had a reputation as the sport of the ultra-wealthy, and this year it is set to be even more expensive as resorts hike up prices. However, if you look beyond the big-name slopes you’ll find plenty of alternative affordable options. You can also save money and do your bit for the environment by taking the train instead of flying.
Trip.com Group’s Inaugural WTM Showcase Highlights Surge in European Travel Market
09.11.2023 - 10:49 / breakingtravelnews.com / Sian Chai
In its first appearance at World Travel Market (WTM) 2023, Trip.com Group, a global leader in travel services, laid out its inroads into the European market and the transformative role of artificial intelligence. The event, held from 6-8 November in London, provided a platform for Trip.com Group to articulate its vision of reshaping the travel experience with advanced AI technology and to solidify its position as an emerging key player in the European travel market.
Boon Sian Chai, Managing Director and Vice President for International Markets at Trip.com Group took centre stage at the event’s Technology Summit. Chai discussed the pivotal role of AI in revolutionising the travel sector, enhancing customer service through intelligent chatbots, and improving overall service experiences while also touching on the resurgence of outbound travel from China.
The introduction of TripGenie, Trip.com Group’s AI assistant, earlier this year marked a significant enhancement in the company’s technology suite. TripGenie has notably improved user engagement and conversion rates by personalising travel experiences and simplifying travel planning. The Group plans to further enhance TripGenie’s features, augmenting its capability to provide bespoke travel arrangements.
“Our AI-driven tools, such as our curated travel lists, Trip.Trends and Trip.Best, transcend mere technological evolution,” Chai stated. “They foster a sense of community and enrich the travel experience, adding a personal touch to each journey our customers undertake.”
Chai highlighted the impressive impact of “Trip.Best,” which has markedly increased traffic and bookings for partner hotels, and the success of “Trip Moments,” which has actively involved a substantial segment of the app’s users in creating and sharing content. The Group’s strides in AI for customer service, celebrated for their accuracy in understanding user queries and high rates of resolving inquiries autonomously, have further cemented their dedication to improving customer interactions.
Trip.com Group’s Strategic Growth in the European Market
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Andy Washington, General Manager for Europe at Trip.com Group, emphasised the company’s strategic commitment to integrating with local cultures and travel ecosystems.
“Our comprehensive, all-in-one app ensures a personalised journey for every traveller, reflecting the unique character of each destination and catering to the diverse preferences of our customers. It encompasses a wide array of transportation options, accommodations, and local experiences, all while championing responsible travel and sustainability,” he noted.
Although still in the growth stage across Europe, Trip.com Group’s bookings are witnessing a notable
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