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Globe 07 makes its entrance in Mediterranean travel market
27.11.2023 - 09:55 / traveldailynews.com / Theodore Koumelis
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Rome to Host first international travel fair: GLOBE
All roads lead to Rome, or so the saying goes. Next March 22-24, 2007 – the travel industry will be beating a path to the Eternal City for Globe, the biggest travel fair to specialize in the Mediterranean region. It is the first tourism fair in Italy to be modeled on the major international events but with the added value of Italian flair and style that is renowned around the world.
Globe is the newest addition to the travel trade calendar and aims to present the whole Mediterranean region to international buyers. “We all know that in Europe some very important international fairs take place. It’s where the fate and future of the tourism trade are discussed. In Italy, however, we have no event at this level, nor is there any occasion to focus on the Mediterranean area as a whole.This is what offers GLOBE: not a new Italian exhibition, but a new international trade fair whose venue is Rome, a strategic location at the centre of the Mediterranean” said Paolo Audino, Globe’s CEO.
The Mediterranean is the world`s number one tourism region and very significant market that fully deserves its own international trade fair, said Marco Trucco, Business Development and Marketing Manager of the organizing company. The event is focused on the fact that the Mediterranean is both a source market for outbound tourism and a big destination.
Globe will be a marketplace for the whole Mediterranean region, including Southern Europe, North Africa and Middle East. Many countries hold their own national trade fair and participate in shows like ITB Berlin and World Travel Market in London. But buyers cannot attend every local and national travel marts. And World tourism exhibitions are so big that most of the buyers cannot take their time and visit all the countries and companies they would like to. So it is time to organize a dedicated platform for the Mediterranean region.
Over 1,000 buyers representing top wholesalers will be invited and fully hosted to travel to Rome, from 40 countries. The timing of Globe is critical, coming in late March 2007, which makes it perfect for the needs of international exhibitors and Italian operators to present their high-season programs and for buyers to contract services for the years to come.
International buyers will benefit from a prestigious hosted buyer program that will bring major players in the industry and enable them to make contacts and negotiate deals face-to-face in a focused business environment.
The fair will be organized in trading themes designed around product not just geographic destinations. There will be a global tourism pavilion, a section for wholesalers, space for non-Mediterranean Europe and an area
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