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Turkish Airlines wants to go toe-to-toe with its Middle Eastern rivals. See inside its luxurious new business class suites.
02.08.2024 - 10:26 / insider.com
Turkish Airlines unveiled a new business-class product called Crystal at the Farnborough Airshow in July.
Its business class already has a good reputation, ranked 10th worldwide by Skytrax.
However, Turkish Airlines faces steep competition. Other Middle Eastern airlines, like Qatar Airways and Emirates, have built strong reputations thanks partly because of their business-class offerings.
For Turkish, which is expanding its operations, an upgrade could help it cut into market share.
Turkish Airlines says Crystal will be gradually installed on its Airbus A350 jets on order, plus retrofitted onto its Boeing 777 aircraft.
For the first time, its business class will feature privacy dividers and sliding doors in every suite. It has a sleek design, and also comes with bigger entertainment screens plus a larger footwell.
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