When Verbier decided to find a new partner, the Valais ski resort thought long and hard about it. And when they heard that a certain HUGO was looking for a holiday destination, they didn’t hesitate proposing Verbier and the Val de Bagnes as the perfect destination. HUGO? It is the real Swiss pickle marriage made in heaven. But why did Hugo, the Swiss emblem of pickle, agree to partner with an international ski resort? Despite all that may seem to separate them, he is a gherin and Verbier is a ski resort, HUGO and Verbier have one thing in common: raclette! That’s right! If Bagnes raclette has an international reputation, it would not be complete without local and crunchy gherkins. With a little hindsight, we can say to ourselves that it is logical that these two products of the Swiss nation should be combined, because tasting a 100% Swiss raclette is a la mode.
“With HUGO, the true Swiss pickle, the spotlight is MADE IN SWITZERLAND. Because a successful raclette is Bagnes cheese, Valais wine and now Swiss gherkins and onions. ‘We are very proud to associate our HUGO pickle with a destination such as Verbier, which represents so well the Swiss culture, being both known for gastronomy and sporty’; according to Olivier Camille, CEO of Reitzel, HUGO’s parent company located in Aigle in the canton of Vaud.
A new ambassador : To emphasise the importance of gherkins in any good raclette, Verbier asked Hugo if the gherkin wanted to become its first ambassador for gastronomy; a position immediatley accepted, of course. Simon Wiget, director of Verbier Tourism, is excited for this holiday destination: “Are you seriously asking me if a gherkin can become an official ambassador for Verbier-Val de Bagnes-La Tzoumaz? Listen, here, raclette is sacred. So everything that touches her in any way is also touching. Obviously, HUGO will be an excellent ambassador: it has everything it takes to become an exceptional accompaniment ‘.
Local and raclette ambassador Eddy Baillifard has already adopted HUGO: “You see, at first, I thought it wasn’t going to be easy to learn how to live with a pickle. But the contact was easy and it must be said that it tastes good, when it comes to raclette too. That’s why I decided to take him under my wing, until he could fly alone’.
Plenty of opportunities to see him again in Verbier
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To launch this partnership between the “Capital of Raclette” and the “King of the Swiss Pickle”, it will be possible to follow HUGO on Verbier’s Inatagram, on the slopes of the ski area. And what will he do about it? Hugo will accompany of course.
As an ambassador, HUGO will be present regularly in Verbier and the Val de Bagnes for all kinds of activities in the coming months. He has already left
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In an unprecedented blend of sport and relaxation, Destination Canada announces the grand opening of the DinkDunk Pickleball Spa – the world’s first winter Pickleball Spa in Canada.Inspired by the fastest-growing sport in America and the popular wellness trend of cold plunging, the DinkDunk Pickleball Spa promises a unique, luxurious and unforgettable retreat for picklers, cold plungers and winter adventurers alike. Named after the famous pickleball “dink” shot and the “dunks” enjoyed at high-end spas, this extraordinary pop-up venue will feature a one-of-a-kind pickleball court nestled in the heart of Quebec’s winter wonderland, offering players an unparalleled setting to showcase their drop shots while creating lasting travel memories. A reservation at the DinkDunk Pickleball Spa goes beyond the court, it includes access to luxury spa amenities to unwind from all that pickling, including:
If you’re a diehard pickleball fan—and you’re up for a match or two in frigid temperatures—plan a trip to Canada this winter. The world’s first-ever winter pickleball spa opens in Quebec this March for a limited time.
From December 2023, as part of its Mobility Plan, Verbier Tourisme will introduce a multi mode of transport booking service developed by Antidots. This innovative booking platform will incorporate all modes of transportation, covering entire journeys from any locations worldwide. As a result, it will now be possible to plan, book, and pay for your journey to Verbier through a single platform. This solution marks the first integration of Mobility as a Service (MaaS) with a valley lift, specifically the one connecting Le Châble and Verbier. It provides travelers with an all-inclusive transportation package, encompassing train and plane services, VTC and taxi options, car rentals, buses, and coaches, as well as free shuttles and the Châble-Verbier gondola. All of these services are conveniently bundled together on the Go Verbier platform, allowing for a seamless experience with a single payment.
A gale is blowing, snow slamming horizontally against the windows as skiers mill around clutching steaming coffee, waiting for a weather window. But these aren’t just any skiers, they’re the best in the world at freeriding (skiing over ungroomed terrain), gathered in Verbier for the final of the Freeride World Tour (FWT) on one of the world’s most challenging faces.
National Pickle Day, celebrated each year on Nov. 14 by pickle lovers throughout the country, recognizes the tart, sometimes sweet and even spicy pickle. On this day pickle lovers pop open pecks of their preferred preserved pickle. It may be a Dill, Gherkin, Cornichon, Brined, Kosher Dill, Polish, Hungarian, Lime, Bread and Butter, Swedish and Danish or even Kool-Aid Pickle. Celebrities like Matthew McConaughey are huge fans of pickles, and SuckerPunch Gourmet can possibly claim having the first pickle on the Mt. Everest Basecamp.
With their beautifully earthy, nutty notes, Jerusalem artichokes remind me of salsify, but they also have a distinct hint of artichoke hearts. What I like most about them is that they can be served in a variety of ways — raw, pureed, pickled or made into crisps. In Germany, they’re even fermented to make brandy. You can also use the skins washed, roasted and ground to add a breadcrumb-like texture to dishes.
Voted BEST SKI RESORT IN THE WORLD again at the 2022 World Ski Awards. Verbier, in Switzerland, draws legends, royalty, pop stars (James Blunt has a chairlift named after him) and, yes, us ordinary folk too. Part of the largest ski area in Switzerland, “Four Valleys” has 410 kms of slopes that cater for all levels of skiers and boarders. These include the Medran with its cruisy blues, Les Savoleyres with lovely sweeping reds, and the more challenging black runs of Mont Fort. The resort is also known for its off-piste skiing – particularly the testing Mont Gelé – and each year Verbier hosts the finals of the Freeride World Tour. The mountain views are spectacular, particularly from the 3,300 metre high Mont Fort peak, one of the few places in the Alps where you can see the Matterhorn and Mont Blanc mountains simultaneously.
Packing quickly and efficiently is a skill that takes years to hone. As travel editors, we feel pretty confident in our levels of expertise when it comes to packing, and we’ve done the reporting to prove it—from quizzing our fellow travel experts on the one item they don’t travel without and creating foolproof packing checklists to coming up with space-saving packing tips, sustainable packing guides, and specialist guides for travelers with ADHD or visual impairments. But we can only dream of the levels of packing expertise that cabin crew maintain. So we asked flight attendants from some of our favorite airlines to tell us the one item they never travel without, so we can attempt to create the ultimate packing list for effective, speedy packing every time.
Change is afoot in the famous Swiss ski town of Verbier. Rough Guides editor, Amy Hopkins, travels to the mountains to find out: Is Verbier’s summer the new winter?
The world’s fastest growing sport is becoming a year-round hobby for many. Pickleball, the tennis ping pong hybrid sweeping the nation, has made its impact on New York City this year, with outdoor courts across the boroughs, including in popular landmarks including Union Square and Central Park.