Sports tourism tips

Good morning from Skift. It’s Thursday, September 19, 2024, and here’s what you need to know about the business of travel today.

Morocco will co-host the 2030 edition of the FIFA World Cup, an immense opportunity for any nation, but one that has tourism chiefs worrying about where hordes of football fans will go. Overtourism is among Morocco’s biggest concerns as it heads towards the sporting event, trying to make sure travelers don’t swarm only the host cities.

Singapore’s hotel market is surging ahead of Hong Kong’s, capitalizing on travelers attending the city-state’s major events while Hong Kong struggles.

Las Vegas needs to host more sporting events just as large as the Super Bowl if it wants to keep up its growth in tourism.

The Las Vegas Convention and Visitors Authority plans to spend $1.7 million on Formula 1 Grand Prix tickets for its clients.

Luxury, boutique and other high-end hotels saw the biggest bumps in occupancy during the Olympics, according to data released Tuesday by Paris je t’aime, the city’s tourism office.

A sky full of paragliders, cheese to Olympic standards and world cup medals for everyone – Paznaun’s guests will experience an extended active autumn as part of the “Golden Summits” from 31 August to 13 October.

The Skift Travel Podcast is wrapping up its series on the Paris Olympics. Greg Klassen, senior director at Skift Advisory and former president and CEO of Destination Canada, joins Head of Research Seth Borko and Editor-in-Chief Sarah Kopit to discuss the benefits and drawbacks of hosting large sporting events such as the Olympic Games.

FITUR Sports, at IFEMA Madrid, announces its third edition, focusing on synergies between tourism and sport to boost socioeconomic growth and generate business opportunities in sports tourism.

Hilton partners with Club Atlético River Plate, becoming the team’s preferred hospitality provider and offering unique experiences to fans and Hilton Honors members.

Agoda reports top Asian markets searching for accommodations in Germany during EURO 2024, with South Korea leading and Munich being the most searched city.

Trip.com Group reports a significant rise in European bookings, driven by football events and a major sporting event in Paris, with notable increases from Asian travelers, particularly Chinese, who favor luxury stays and longer visits.

Sports fans around the world aren’t rushing to Paris for this summer’s Olympic Games.

Mabrian data reveals varying airfare costs to Berlin for UEFA Euro 2024 final, with Spanish and Turkish fans enjoying the lowest rates.

Tourists are flocking to see Argentina play Colombia in the Copa America 2024 final match at Miami’s Hard Rock Stadium this Sunday. 

Two online tour marketplaces say Dubai is far surpassing its pre-pandemic popularity. The city now ranks alongside Paris and Rome as a tourism hotspot.

The Sphere in Las Vegas is going to host its first sports event: the NHL Draft. That’s just one of the expanding uses of the immersive experiences venue, said Steve Hill, CEO and president of the Las Vegas Convention and Visitors Authority.

Shohei Ohtani is possibly MLB’s biggest star and Japan’s most popular athlete: He’s twice been the American League’s MVP and has now moved to the Los Angeles Dodgers, one of MLB’s biggest brands and most valuable franchises.

Hotel guests in Las Vegas during Super Bowl 2024 paid the highest room rates in continental U.S. history, according to an analysis by CoStar’s STR.

Travelers staying in Las Vegas for the Super Bowl can expect to pay the highest hotel room rates in the football championship’s history, according to a forecast released Monday from CoStar’s STR.

When Verbier decided to find a new partner, the Valais ski resort thought long and hard about it. And when they heard that a certain HUGO was looking for a holiday destination, they didn’t hesitate proposing Verbier and the Val de Bagnes as the perfect destination. HUGO? It is the real Swiss pickle marriage made in heaven. But why did Hugo, the Swiss emblem of pickle, agree to partner with an international ski resort? Despite all that may seem to separate them, he is a gherin and Verbier is a ski resort, HUGO and Verbier have one thing in common: raclette! That’s right! If Bagnes raclette has an international reputation, it would not be complete without local and crunchy gherkins. With a little hindsight, we can say to ourselves that it is logical that these two products of the Swiss nation should be combined, because tasting a 100% Swiss raclette is a la mode.