The Asia-Pacific region is expected to play a key role in the travel industry’s growth this year. Skift Research projected the region would see travel revenue jump 20% in 2024 from the previous year as outbound travel from China is expected to increase substantially.
What Is Shoulder Season And Why Should You Travel Then
26.02.2024 - 23:27 / forbes.com
Shoulder season is often considered the best time to travel, but what and when is it?
The flexible period near peak times can mean more affordable getaways, fewer crowds, and a better chance at upgrades, more personalized service and more. And with remote work and a greater flexibility following 2020’s travel pause, travelers can take advantage of shoulder season travel year round, whether that means flaneuring through France on a gray February day or venturing into Vail weeks after the devoted ski crowd clears out. Here’s everything you need to know about shoulder season travel.
“Shoulder season falls between peak and off-season,” says Lauren Alba, The Leading Hotel of the World’s VP of Global Marketing and Communications. “Shoulder season varies quite dramatically by destination.”
Shoulder season is known for lower costs, fewer crowds and for many, a better experience overall. With weather being as unpredictable as it is, a ski trip in shoulder season may result in the best snow or a beach trip in shoulder season may have the clearest skies — you never know.
“Guests have realized that when traveling in shoulder season, they are often able to enjoy mild weather without the extreme crowds, allowing them more access to the destination, without the hassle,” says Alba.
Shoulder season is a cheeky nickname for the weeks before and after the peak season of any destination. Think of the prime times as the “head” and the less-than-peak but nearby times as the shoulders. Shoulder season isn’t off season, it’s just the season bordering the most popular and ideal times to visit a certain destination.
Shoulder season is year round and depends on the destination. Pretty much every destination has its own shoulder season, such as late fall or early spring for a ski destination, or a few weeks before the cherry blossoms bloom in Washington D.C. or Japan. Some destinations, like Hawaii, are popular year-round, but are still considered to have shoulder seasons when visitors are typically less dense, such as in October.
“Shoulder season in the US depends on which state the traveler is visiting,” says Alba. “The Leading Hotels of the World (LHW) has properties that span the country in destinations such as New York City, Vail, Honolulu, Palm Springs, Dallas, Miami, Sedona, and beyond.”
For LHW, overall bookings in the US decrease in January and February, but at the same time, bookings increase in some specific parts of the country. For example, shoulder season for Sonnenalp Hotel in Vail, Colorado falls around November and May, and demand is high in the January and February months due to ski season in the Rockies. And thanks to a strong WiFi connection and greater flexibility in working and learning remotely, shoulder
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