Ah, summer in Europe. Slow mornings spent reading books and trying all the local pastries you can get your hands on; afternoons strolling along the river or exploring quiet neighborhoods; evenings sipping rosé in sun-dappled squares. The only thing that can disrupt the pure bliss of summer in Europe is the threat of heaving streets, packed bars, and overbooked restaurants—a reality that is, unfortunately, all too common in the continent’s most popular destinations.
While we would never suggest avoiding such hotspots altogether, there is a lot to be said for choosing a lesser-known holiday spot during the peak summer months. There's a rapidly growing trend for traveling to alternative destinations, too—#dupe or #dupes amassed 342,000 posts on TikTok as part of the surging interest. Thoughtful travelers are reacting to the world around them —watching the rising temperatures and over-subscribed tourism of popular destinations during the summer, saving those destinations for off-peak travel and, instead, selecting off-beat destinations to visit instead. Below, our editors have put forward their favorite alternative European destinations to try this summer.
Portugal’s oldest city is also one of its most underrated. Despite being in the shadow of neighboring Porto, Braga is a deserving destination in its own right. Pootle along narrow, cobbled lanes to unearth restaurants serving platters of traditional Portuguese dishes—Tabique, for example, specializes in slow-cooked meat and rich and thick sauces with potatoes for mopping, while just outside of the city, Dona Júlia is renowned for its sleek interiors and farm-to-table cooking. To soak up some of Braga’s history, visit Sé—Portugal’s oldest cathedral dating back to 1070—or take a day trip to Bom Jesus do Monte, a picturesque staircase with decadent chapels and pretty fountains.
Where to stay: Braga doesn’t have an abundance of smart hotels, but book Vila Gale for a city-center stay in a building dating back to 1508.
This city may not be lesser-known, but when compared with the number of travelers that flock to Paris during the summer (especially this one), we deem it worthy of a mention in this list. There's world-class wine, proximity to the sea, and more than 350 historical buildings and monuments to visit. It’s largely pedestrianized, so travelers can shake off the blurry haze that settles in after a few wine tastings by exploring foot. Stop to admire the likes of the Grand Théâtre, the Gothic Tour Pey-Berland, or the Basilica of Saint Severinus. Or head into the hinterlands to ogle at some of the country’s top châteaux and wineries dotted along the Gironde.
Where to stay: The Mondrian Bordeaux Les Carmes, just outside of the city, is the perfect place
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With the ever-shrinking seats in coach class, the allure of those spacious front-of-plane cabins has never been stronger. Flying business class can feel reminiscent of the golden era of travel, when glamour and comfort ruled the skies. Perks like lie-flat beds, privacy doors that encapsulate seats, airport lounge access, and even chauffeur services can entice even the most austere travelers among us to contemplate splurging on an upgrade every now and then.
Amy Snook knows more about wine than your average traveler. Originally from California, she now lives in the Douro Valley of Portugal, her partner works in the wine industry, and she has visited 47 countries, many of which have celebrated viticulture. But seven years ago, on a trip to Mendoza, a winemaking region in the foothills of Argentina’s Andes Mountains, she opted to abstain from drinking alcohol, a decision she would repeat in future travels.
Uniworld Boutique River Cruises, the all-inclusive river cruise line with sailings for just 120 guests on average, is offering its first wave of a summer flash sale today, April 16, with select itineraries offering savings of 50 percent.
World Travel Awards has revealed that its Grand Final 2024 will take place in the idyllic Atlantic islands of Madeira on 24 November. The leaders and figureheads of global travel and tourism will gather in the capital Funchal to find out who amongst them has been voted the industry’s best of the best.
Sandra has recently returned from her native Azores, where she was researching the upcoming Pocket Azores guidebook, out in October 2024. Here she shares her local knowledge of the archipelago to help you choose the best island for your trip.
Traveling to Europe in the summer months is a rite of passage—steamy nights spent in the south of Spain, snoozy days on the most beautiful Greek islands, breezy afternoons sipping rosé on a terrace in the South of France. But as tourism levels continue to rise after a few quiet years, and peak-season temperatures climb from Italy to Croatia, is the appeal of a big European summer holiday dwindling?