It's official: Tulum — and now its new airport — have been discovered.
Why The Denver Airport Started Embracing Its Conspiracy Theories
30.10.2023 - 13:37 / forbes.com
If you’ve traveled through Denver International Airport recently, you may have noticed some peculiar construction signs. Instead of the standard “pardon our dust” messaging, the airport openly flaunts its conspiracy theories, playfully referencing illuminati headquarters, lizard people's lairs, and the underground tunnels that some believe are reserved for the world’s elite in the event of an apocalypse.
One sign reads: "Apologies for the noise. It takes really big drills to get to the underworld."
Another quips: “Forgive the mess. Building secret underground tunnels can get quite untidy.”
The Denver International Airport’s conspiracy theories (and there’s many of them) have become central to its marketing, and the airport leans into them even harder during October when interest in the occult peak.
“Conspiracies have been tied to the Denver airport since we first opened,” says Stephanie Figueroa, a public information officer at DEN. “In the past few years, we decided to embrace them as part of our identity and as a way to better connect with our passengers.”
From Tweets hinting at the Denver airport’s conspiracy theories to staff taking broadcast journalists into the underground tunnels for tours to share with viewers, playing up the conspiracy theories makes travelers’ interactions with the airport memorable and unique, Figueroa says.
The construction signs are “just another tool to poke fun at ourselves and differentiate ourselves,” she says.
While the public response to the signs has been mostly positive, Figueroa says, some of the staunchest skeptics remain convinced that the Denver airport is up to something sinister, and simply hiding its conspiracy theories in plain sight.
So, how did the Denver airport become so ripe for conspiracy theories? Figueroa has a few guesses. Construction delays and financing difficulties pushed out the opening of the airport for several months, which caused a lot of speculation from the public.
Then, when the airport finally opened in Feb. 1995, a new state-of-the-art automated baggage system went awry, launching bags off the conveyor belts and shredding luggage. Some called it the baggage system from hell. On top of all that, temporary structures that were erected for construction had been taken down as they were no longer needed, Figerora says. Conspiracy theories started spinning. Were bunkers moved underground? Was the airport cursed? How about haunted?
A popular airport for connections, Denver International Airport has been rapidly growing, and is the third busiest airport in the world, according to Airports Council International, with more than 69 million travelers passing through in 2022.
As conspiracy theorists have started looking for more clues, the
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