WTTC President & CEO meets Sheikh Saud bin Saqr al Qasimi during her visit to Ras Al Khaimah

Nurai Island was the gem of Abu Dhabi hospitality, a favorite among the rich and a featured location on the Real Housewives of Dubai. Now it says it is shutting down temporarily – though it’s unclear when it will reopen.

While a Dubai holiday might conjure images of sleek skyscrapers, high-end shopping in swanky malls and gold-leaf-topped dishes, your trip to the United Arab Emirates could also be an opportunity to prioritize your wellness with specialized treatments.

While Japan is famous for its cherry blossoms, South Korea offers its own unforgettable cherry blossom experience. Known locally as "beotkkot," the cherry blossom season in South Korea transforms the country into a breathtaking palette of pink, beguiling both locals and tourists alike. The 2024 bloom season for these beloved blooms is expected to be particularly stunning, with experts estimating that this year’s flowering with arrive seven days earlier than normal.

If you’re a sakura - or cherry blossom - lover, you’ll likely have Japan and Washington DC on your travel bucket lists. But did you know there are countless places across Europe with equally impressive pink blooms to take in this spring?

Good morning from Skift. It’s Tuesday, March 12. Here’s what you need to know about the business of travel today.

In Saudi Arabia’s latest tourism campaign, Argentine soccer star Lionel Messi aims to bust the stereotypes global travelers may have about the kingdom. The campaign emphasizes that Saudi Arabia has a lot to offer and is a welcoming destination, said Fahd Hamidaddin, CEO of the Saudi Tourism Authority.

Dubai, Abu Dhabi, Bahrain and Oman have signed a pact to promote cruises across all four destinations. The Cruise Arabia Alliance was forged at this week’s ITB Berlin travel trade show and is the latest development in trying to promote multi-country holidays in the Gulf.

Jumeirah Group has appointed a chief brand officer to “spearhead the evolution of the brand,” the luxury Dubai hotel chain said Thursday.

The Saudi government has released its plans for the “Qiddiya Speed Track,” a Formula One-ready course being created at the Qiddiya development. The 21-turn track will go past the Six Flags amusement park and water park, similar to how the Las Vegas course wraps around the mighty Sphere.

Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism in collaboration with OMRAN Group have launched the See Double campaign – their first joint promotion that aims to entice visitors to explore the nature emirate of Ras Al Khaimah and neighbouring Musandam, the governate of Oman, in one experience-packed trip this summer.

Etihad Airways is profitable again and a turnaround program is progressing well. Could an IPO be next? 

The World Travel & Tourism Council’s (WTTC) Hotel Sustainability Basics (Basics), the global initiative helping hoteliers on their first steps to improve their sustainability ratings, has reached a significant milestone with over 1,700 hotels verified across 70 countries worldwide. In her speech at ITB Berlin, WTTC President & CEO Julia Simpson celebrated the achievement and highlighted the commitment of the industry towards a more sustainable future. Basics is a key pillar to making hotels more sustainable and giving the public an at-glance verification.