Wyndham Hotels & Resorts' Brands, Explained
25.08.2023 - 13:13
/ skift.com
/ Howard Johnson
/ Wyndham Hotels
With approximately 9,100 properties across 95 countries, Wyndham Hotels & Resorts is one of the biggest hotel companies in the world. Covering a broad spectrum of price points, the company offers everything from economy options to luxury stays.
Wyndham’s revenue mainly comes from its 24 brands. The fastest-growing brands include Wyndham, Wyndham Grand, Wingate, Trademark Collection, and ECHO Suites Extended Stay.
Besides franchising, Wyndham Hotels & Resorts is known for its loyalty program, Wyndham Rewards — which has about 101 million enrolled members.
Some brands that have the Wyndham name in them aren’t run by Wyndham Hotels & Resorts. Specifically, Travel + Leisure is a separate company whose Wyndham Destinations unit manages timeshare brands like Club Wyndham.
Here, we break down Wyndham Hotels & Resorts’ brands based on the company’s categories.
Distinctive: Registry Collection Hotels, Wyndham Grand, Dolce Hotels and Resorts
Upscale: Wyndham Hotels & Resorts, Trademark Collection
Lifestyle: Esplendor, Dazzler, Vienna House, TRYP, Wyndham Alltra
Midscale: Wyndham Garden, Wingate, La Quinta, AmericInn, Baymont, Ramada, Ramada Encore
Economy: Microtel, Days Inn, Super 8, Howard Johnson, Travelodge
Extended Stay: Hawthorn Extended Stay, ECHO Suites Extended Stay
Registry Collection Hotels
Wyndham Take: “At Registry Collection Hotels, the little things create incredible experiences. Our handpicked collection of luxury hotels and resorts delivers thoughtful design, brilliant service, and unsurpassed attention to detail.”
Skift Take: Wyndham’s high-end luxury brand debuted in 2021. The franchise has hotels across Latin America and the Caribbean (Mexico, Panama, Brazil, Dominican Republic, and Jamaica). With rivals Marriott and Accor making moves in the all-inclusive luxury market, this could be a significant expansion area for Wyndham.
Wyndham Grand
Wyndham Take: “With attentive service, relaxing surroundings, and unique touches, Wyndham Grand creates authentic, one-of-a-kind experiences in exceptional destinations around the world.”
Skift Take: An upper-upscale brand with an eye for design and a focus on stand-out locations, Wyndham Grand is marketed to affluent business and leisure travelers. The brand recently added its first Mexico property in Cancun’s Hotel Zone. It recently opened a hotel in Qatar.
Dolce
Wyndham Take: “Dolce Hotels and Resorts by Wyndham is a uniquely-positioned upper-upscale brand with global leadership in group hospitality.”
Skift Take: Dolce has been around since 1981, with hotels in Europe and North America. The brand sits within the upscale segment and targets business and leisure travelers and groups. Dolce recently opened its first Italian property in Milan.
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