Wyndham Vs. Choice Hotels: An Analysis of the Midscale Market

Hotel Indigo Guadalajara Expo draws on its rich cultural background to create an authentic neighborhood stay experience for guests.

Many of the major hotels and online travel agencies have reported financial results for the first half of the year. The common message: Demand for travel remains robust, even as there is worry about an uncertain global economy and recession fears.

Choice Hotels‘ recent acquisition of Radisson’s Americas business looks like a post-pandemic statement of intent. The $675 million deal will help shift the company’s portfolio mix upmarket.

Good morning from Skift. It’s Friday, January 27. Here’s what you need to know about the business of travel today.

Choice Hotels International saw revenue spike in the fourth quarter of 2022 thanks to its August acquistion of the Radisson Hotel Group Americas for $675 million and its strengthened pricing power for room rates.

Middle-income consumers paid premiums for hotel rooms as pent-up demand and savings boosted people’s taste for travel post-pandemic. Wyndham Hotels & Resorts, the world’s largest hotel franchisor — whose brands mostly target these consumers — enjoyed quarter-after-quarter of room rate gains throughout 2022.

Skift Research’s latest report looks at hotel performance by chain scale in times of crisis and recession in the U.S., as well as the comparison of unit growth strategies of major hotel brands post the 2008/9 Great Financial Crisis versus their current pipelines.

Good morning from Skift. It’s Friday, March 10. Here’s what you need to know about the business of travel today.

Skift’s Senior Research Analyst Pranavi Agarwal and Senior Hospitality Editor Sean O’Neill went live this week on LinkedIn to discuss Skift Research’s latest report that looks at hotel performance and unit growth by chain scale in times of crisis and recession in the U.S.

Choice Hotels recently launched a new marketing campaign featuring actress Zooey Deschanel as part of its efforts to increase direct bookings.

Good morning from Skift. It’s Wednesday, April 12. Here’s what you need to know about the business of travel today.

The idea behind the family-owned boutique hotel brand, Maisons Pariente, when it launched in 2019, was to create intimate luxury hotels — each in extraordinary places. “Rather than build vacation homes, we designed homes that have everything to make you feel like you’re invited to a friend’s house,” said Kimberley Cohen, co-founder of Maisons Pariente.