Wyndham tips

Wyndham Hotels & Resorts announced its 25th brand Tuesday, WaterWalk Extended Stay by Wyndham.

Indian Hotels Company (IHCL) announced the signing of a fourth hotel in Varanasi, a 101-key Ginger hotel. It currently has two Taj Hotels and a SeleQtions hotel (as part of the Tree of Life conversion) in Varanasi, a city with deep cultural and religious significance.

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Wyndham‘s executives saw March 11 as a fresh start for their hotel franchising company – that was the day Choice Hotels abandoned its hostile merger bid.

Ever since Wyndham said ‘No’ to Choice Hotels’ offer last year to buy it, executives have been sandbagged by work related to preventing the hostile merger.

Skift’s Megatrends for 2024 were released at the beginning of the year, our 12th annual reporting on the trends defining the travel industry.

Sam Nazarian’s SBE is returning to the hotel business: It said Monday it was planning to offer new “smart lifestyle” hotels as part of Wyndham Hotels & Resorts’s Registry Collection, a soft brand.

Hotel brand marketers continued last year to buy commercials on old-fashioned broadcast TV — especially for live sports events, award snows, and TV news — despite more attention shifting to streaming platforms.

Choice Hotels said on Tuesday it had bought enough Wyndham stock to nominate candidates to the board of Wyndham, its takeover target.

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Wyndham’s executives talked at length Thursday about why they wouldn’t accept the unsolicited bid from Choice Hotels – a $9.8 billion buyout offer after assuming debt.

Choice Hotels on Wednesday called on Wyndham Hotels & Resorts to return to merger talks while publicly responding to concerns Wyndham executives had raised about “execution risk” — including questions about regulatory scrutiny.

Choice Hotels dropped a bombshell earlier this week when it went public with a hostile takeover bid for Wyndham Hotels & Resorts. Clearly Choice likes the deal while Wyndham thinks it can do better on its own (or with someone else).

This week Choice Hotels publicly offered to acquire Wyndham Hotels & Resorts following months of private discussions between the two companies. This was pretty exciting in itself, with the last major M&A deal in the hotel industry being the Starwood-Marriott merger in 2015. However, a few days later, more news broke that Wyndham rejected Choice’s offer and saw its stock being halted on the NYSE.

Last July, Wyndham Hotel & Resorts unveiled an effort to help Black dealmakers, franchisees, and developers join the club of hotel entrepreneurship. The U.S.-based hotel franchisor updated the media on Wednesday about the U.S. effort, saying it has signed deals for 18 hotels.

Middle-income consumers paid premiums for hotel rooms as pent-up demand and savings boosted people’s taste for travel post-pandemic. Wyndham Hotels & Resorts, the world’s largest hotel franchisor — whose brands mostly target these consumers — enjoyed quarter-after-quarter of room rate gains throughout 2022.

Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.

Good morning from Skift. It’s Friday, April 28. Here’s what you need to know about the business of travel today.

Wyndham Hotels & Resorts is adopting the Opera Cloud property management system for another 2,000 of its hotels, part of a long-term effort to move all of its properties to the cloud.