Thousands of Airbnbs and short-term rentals are about to be wiped off the map in New York City.
25.08.2023 - 14:18 / skift.com / Colin Nagy
Luxury hospitality is in the middle of a boom. As well-heeled travelers return to the road, five-star hotels are reaping the benefits and making up for lost time with expensive rates. But what is becoming very apparent is a new group of ultra-luxury players pushing the industry to previously unseen limits while catering to a mobile class of one percenters that don’t tend to look at the bill.
These hotels are aligning themselves with established luxury houses that cater to an audience of high net worth clientele, the likes of Tom Ford, Brunello Cucinelli, and Loro Piana; brands that have an audience that is not price shy and aren’t subject to the upswings and downswings of consumer spending trends. It is a rarified audience.
To chase them, a new tier has jumped out from the broader and commoditized luxury category into a sphere of its own. Brands like Airelles, Aman, and Bvlgari Hotels are catering to the upper echelons of global wealth, where people don’t seem to be scrutinizing the $1,500 spa service, or $80 pasta dish on the bill.
But as these experiences, especially at the higher end, cost more than ever, there’s also an arms race for the staff, the product, and experiences that can keep pace with these lofty average daily rates (ADRs) and steep checks. This is no small feat. With eye-watering prices, come higher expectations for perfection.
As with everything, luxury is getting more expensive. Forbes has tracked luxury spending and behaviors with the Cost of Living Extremely Well Index (CLEWI). According to the publication, it has been tracking a basket of luxury goods and services since 1982 to build a basket for the cost of a billionaire’s lifestyle. This year, “the CLEWI is up 7 percent, more than the average gain of 5 percent per year over the past decades–but less than the 8.3 percent gain in the Consumer Price Index, meant to measure the broader economy.”
Though the index shows a steep increase, this audience is largely inflation-immune, is hedged across multiple asset classes in multiple places, holds a few different passports, and bill settlements often come from wires that bounce off a few shell companies before they hit their recipient.
The latest darling for guests in this category comes with the Aman New York, launched last fall with a sold-out property, and entry-level rates pushing 5,000 a night, if you could get a room. The brand continues its push into more urban markets, following the success of Aman Tokyo, seeking to capture the share of wallets they’ve built over time in far-flung locals: this time targeting high net-worth clientele doing business in a city, rather than relaxing in Thailand or the Philippines. The intent is clear: strategy, exclusivity, and sky high prices
Thousands of Airbnbs and short-term rentals are about to be wiped off the map in New York City.
Oceania Cruises, known as one of the foremost cruise lines focusing on culinary excellence and destination experiences, has unveiled the inaugural season itineraries for their upcoming vessel, Allura, set to become part of the fleet in the summer of 2025. These 26 inaugural season journeys span over 92 destinations, ranging from seven to 34 days in duration, and will be available for booking starting on September 13, 2023. This luxurious new ship will feature standard staterooms with an impressive size of 291 square feet, surpassing the dimensions of many entry-level suites found on some ultra-luxury cruise lines.
Acadia National Park stretches over a rocky and mountainous coastal landscape of the Maine coast. The park has a wild beauty reminiscent of the Pacific Northwest and is home to an extensive network of hiking trails (120 miles, in fact) and its 30 lakes are prime fishing, biking, and boating spots. Mount Desert Island, where the majority of the park is located, has a quintessentially New England atmosphere, with charming fishing villages, bustling lobster boats, and colorful buoys dotting the harbors. While there are no lodges within the boundaries, there are plenty of hotels near Acadia National Park for anyone who would prefer a comfortable bed after a day of adventuring.
Airbnb and New York City have often had a tough relationship, one marked by lawsuits and other disputes. Airbnb has argued that New York City’s regulations have hurt its ability to do business, which the company believes will become more challenging when the city starts enforcing its host registration law regarding short-term rentals on September 5.
I'd mentally kind of given up on any hope of a luxurious trip between my home in New York City and my family in Washington, DC. I stopped taking regular coach buses long ago in favor of quick plane rides.
Guests commonly come in contact with numerous hotel personnel, even during short stays. They are less likely to meet—or even know about—some of the people who work behind the scenes. One of those roles is the Hotel Operations Manager.
New Orleans & Company will have a new president and CEO on January 1. Walt Leger III will be replacing Stephen Perry, who has been in the role for 20 years. He wants the destination marketing organization to embrace a more direct-to-consumer strategy and take more risks with emerging technologies.
One of the best definitions of high-end hospitality I saw this year suggested: “Luxury is when the standard operating procedure isn’t showing.” This hit the nail on the head for the products and experiences that transcend good into great. The guest feels a sense of detail, thoughtful anticipation, and comfort but the gears and machinations to deliver it remains hidden.
Flight Centre, the Australian-based travel agency well known for its mass-market brands, is firmly fixed on tapping into the rising demand for luxury experiences with an expected 15 percent growth in revenue for the segment.
A mega-watt spotlight falls on Arizona on Monday as a week-long celebration of the National Football League’s title game will prove the ultimate test for the Super Bowl hosts.
The U.S. travel sector needs to revamp its messaging around the sustainable action its destinations and businesses are taking in order to maintain competitiveness with European markets.
Remember the Skift 2023 megatrend forecasting that luxury hospitality will go a step further?