As the Asia Pacific region continues to be the growth engine for luxury travel, a new comprehensive report from the Luxury Group by Marriott International has identified new expectations and travel preferences among high-net-worth (HNW) travelers in Asia Pacific. Across the region, 68% are planning to spend more on travel over the next 12 months – 89% among Indians - with 74% planning to travel within Asia Pacific and 88% prioritizing gastronomy as the reason to travel. One in four of all holidays planned (25%) are celebrations. Three distinct new groups of luxury traveler have emerged – the ‘Venture Travelist’ who seeks business opportunities when traveling, ‘Experience Connoisseur’ Millennials who are traveling for enrichment and ‘Timeless Adventurer’, over 65s who are building their own itineraries and exploring places before they become popular.
Accor and LVMH Partner to Redefine Luxury Travel with Orient Express Revival
15.06.2024 - 07:47 / breakingtravelnews.com / Louis Vuitton / Sébastien Bazin / Bernard Arnault
Accor and LVMH have announced a strategic partnership aimed at revitalizing Orient Express, an iconic brand renowned for its luxurious travel experiences dating back to 1883. Originally known for its opulent train journeys, Orient Express is expanding its portfolio to include new ventures in trains, hotels, and sailing ships under Accor’s ownership since 2022.
The collaboration involves LVMH making a strategic investment in Orient Express, supporting its ambitious expansion plans. This includes the launch of new hotels in Rome and Venice, the introduction of a historic train revival, and the debut of the first Orient Express sailing ship scheduled for 2026. The partnership underscores LVMH’s commitment to enhancing the brand’s legacy with its expertise in luxury products and services, showcased through ventures like the Venice Simplon-Orient-Express.
Accor, renowned for its luxury and lifestyle division encompassing prestigious brands like Raffles and Fairmont, aims to redefine travel experiences through the Orient Express project. Both companies are enthusiastic about leveraging their respective strengths to elevate Orient Express to new heights of hospitality excellence.
Bernard Arnault, Chairman and CEO of LVMH, expressed his excitement about revitalizing Orient Express, emphasizing its cultural significance and legacy of elegance. Sébastien Bazin, Chairman and CEO of Accor, highlighted the brand’s timeless appeal and its transformation into a modern symbol of adventure and luxury.
The partnership between Accor and LVMH marks a pivotal moment in Orient Express’s storied history, promising innovative and exceptional travel experiences that blend tradition with contemporary luxury.
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