Here are the top stories from the Daily Lodging Report newsletter in the past week. Get news on hotel deals, development, stocks, and career moves. Sign up here now.
25.08.2023 - 13:53 / skift.com / Sean Oneill / Matthew Parsons / Jean-Jacques Morin
French hospitality giant Accor plans to grow its business through offering more experiences, as well as “surprising” its guests.
Having invested in its lifestyle division over recent years, the hotel group is well positioned to take advantage of guests who are willing to spend more on memorable moments.
And demand is staying strong, according to Jean-Jacques Morin, group deputy CEO, group chief financial officer; and premium, midscale and economy division CEO, at Accor.
“It was incredibly strong in January and February,” he said at Skift Future of Lodging Forum on Wednesday. “I’m not telling you anything you don’t know. But what’s amazing is it’s strong across the board.”
He believes the “only rational explanation” is because of lingering pent-up demand, combined with the fact that people have been putting money aside. China, in particular, was set for huge growth.
Speaking live on stage during the “Building Scale and a Competitive Edge for Brands” session, Morin highlighted how its lifestyle brands, such as those in its Ennismore division, were able to take advantage of guests wanting more than just a room to sleep in.
“The share of wallet is much more geared to spending time in hotels and on experiences,” he told moderator Sean O’Neill, Skift’s senior hospitality editor.
These hotels were “different animals,” and owners like them because they offer higher margins, with food and beverage contributing significantly to the bottom line.
“We’ve got Ennismore, this business has been doing amazing well. Some people are not just looking for a bed, but mixing it up with local people,” he added, citing its latest Delano hotel in Paris as an example.
Morin also said Accor was poised to grow faster by surprising guests and by being ready to “accompany” guests on their journey.
Surprises include launching a yacht-style cruise line, Orient Express Silenseas, in the coming years. “On the sea, it’s another way to continue that journey, to offer things they may not have even dreamt of. We’re basically surprising them,” he said.
Orient Express rail journeys were another example. “It’s a journey you can’t even imagine, you’re going into another world,” he added.
And taking a dig at his rivals, the French exec concluded with: “We don’t want to be the standard U.S. company.”
Here are the top stories from the Daily Lodging Report newsletter in the past week. Get news on hotel deals, development, stocks, and career moves. Sign up here now.
From today’s Daily Lodging Report newsletter: Nikkei Asia published an article on Hilton planning to expand its luxury offerings in Asia. Hilton will be bringing its Waldorf Astoria brand to Malaysia, Vietnam, India, and other countries for the first time as part of its plans to open 25 new luxury hotels in the Asia Pacific region over the next few years. That’s up from the 33 luxury hotels it currently runs in the Asia Pacific.
Good morning from Skift. It’s Tuesday, November 29. Here’s what you need to know about the business of travel today.
Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.
Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.
Accor, the Paris-based hotel giant, will reveal on Thursday a new global “soft” brand, Handwritten Collection, featuring so-called lifestyle hotels. These mid-priced properties have funky furniture and buzzy restaurants and bars but don’t offer the full services of a premium boutique.
Accor put in place the pieces for a corporate re-organization this month. But this re-org is one of a few over the roughly decade-long reign of Sébastien Bazin, chairman and CEO. The latest changes have prompted some eye-rolling from analysts at investment banks and executives at competitor hotel giants.
Hyatt Hotels Corp., which enjoyed a blockbuster financial performance in 2022, forecasted Thursday continued success this year, especially in the first half. The company expects to benefit from growing consumer interest in its lifestyle, luxury, and resort properties, returning group reservations for its banquet halls, and an expanding room count.
Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.
Good morning from Skift. It’s Thursday, March 2. Here’s what you need to know about the business of travel today.
Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.
Executives at Accor, Europe’s largest hotel operator with about 5,445 hotels worldwide, envy how U.S.-based hotel operators have consolidated North America. But they argue they have a better sense of the ground game for hospitality in the rest of the world.