Alaska Airlines passengers will now be able to book British Airways flights to London directly on the American carrier’s website in an expanded partnership agreement.
Ask Skift: What Are Gen Z's Travel Habits?
24.05.2024 - 15:19 / skift.com / Rashaad Jorden / Ask Skift
Generation Z — people born between 1997 and 2012 — is a large market in the travel industry. Skift Research revealed in a January report that 75% of Gen Z travelers in the U.S., U.K., and Germany had taken two or more trips during the previous 12 months.
So what are Gen Z’s travel habits?
We put the question to Ask Skift, our artificial intelligence chatbot. Ask Skift used information that appeared in our past news coverage, and we did additional reporting on the matter.
Generation Z travelers are showing significant impact on the travel industry. Here are some key habits observed in Gen Z travelers:
High Spending on Travel: Gen Z travelers are spending significantly on travel, especially hotels, with brands like Generator and Freehand, which target guests aged 18 to 28, seeing a revenue increase of 15% in 2023 from the previous year and a 40% increase in bookings in markets such as Miami, Madrid, and New York.
Prioritizing Travel over Other Expenditures: Many Gen Z travelers are willing to cut spending in other areas of their lives to maintain their travel budgets. More than half prefer to cut dining out, shopping, and coffee over reducing their trips.
Value Flexibility, Unique Experiences, and Accessible Destinations: Gen Z travelers value flexible travel planning, unique experiences, and accessible destinations. Seventy-five percent of Gen Z took two or more trips in the past year.
Preference for Experiences over Luxury Goods: Gen Z travelers prioritize experiences over luxury goods. According to the 2023 Global Travel Trends Report by American Express Travel, 79% of Gen Z and millennial respondents believe that leisure travel is a vital part of their budget allocation, with 84% preferring a dream vacation over acquiring a new luxury item.
Openness to Long-Haul, Low-Cost Travel: Notwithstanding their overall enthusiasm for travel, only a limited percentage of Gen Z travelers seem open to long-haul flights on low-cost carriers. According to Skift Research, only 31% of U.S. Gen Z travelers are willing to fly more than six hours on a budget carrier.
These habits show that Gen Z travelers are an important demographic for the travel industry, particularly for businesses that can offer unique experiences, flexibility, and affordable options.
Go deeper into the business of travel with Skift’s new AI chatbot.
TikTok has emerged as an important trip-planning tool for Gen Z travelers. A survey appearing in StudentUniverse’s 2024 State of Student & Youth Travel Report revealed that 89% of 18- to 25-year olds in the U.S., the UK, Canada, and Australia have found new destinations through TikTok.
The report also found a large number of younger travelers are looking to avoid alcohol. About 83% of young travelers
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Autors
Popular Topics
euronews.com
12.06.2024 / 09:49
Fed up with hoards of cruise passengers, Alaska residents are calling for ‘ship-free Saturdays’
A new agreement between Alaska’s capital city and major cruise lines seeks to cap the daily number of cruise ship passengers arriving in Juneau starting in 2026, though a prominent critic of the cruise industry said on Tuesday the planned limits do not do enough.
travelandleisure.com
11.06.2024 / 20:31
JetBlue and British Airways' Codeshare Partnership Has Been Approved — What We Know So Far
JetBlue and British Airways have been approved to partner up on codeshare flights, making it easier for travelers to fly to dozens of destinations between the U.S. and Europe. “We are pleased with the U.S. Department of Transportation's (DOT) approval for a bilateral codeshare agreement between JetBlue and British Airways,” an airline spokesperson for JetBlue shared with T+L on Tuesday. “We are always looking for new ways to offer our customers more choice when traveling. With the new codeshare, customers will be able to seamlessly book a single ticket for travel on both airlines, providing an expanded network of destinations across Europe and the U.S.”
skift.com
11.06.2024 / 15:25
Ask Skift: How Is India Marketing Tourism?
India’s clout in travel is booming, especially as the country’s growing middle class is poised to play a major role in the industry’s growth. India is also the world’s largest emerging outbound tourism market.
skift.com
11.06.2024 / 03:07
Ask Skift: What Are Major Trends in Hotel Loyalty Programs?
Several hotel loyalty programs have seen substantial growth in recent years, with Hyatt reporting it had increased its loyalty program membership 22% in the first quarter from last year.
skift.com
06.06.2024 / 11:23
What the Best Short-Term Rental Experts Told Us Yesterday
Good morning from Skift. It’s Thursday, June 6. Here’s what you need to know about the business of travel today.
skift.com
05.06.2024 / 13:03
What Travel's Best AI Experts Told Us Yesterday
Good morning from Skift. It’s Wednesday, June 5. Here’s what you need to know about the business of travel today.
insider.com
01.06.2024 / 16:21
I retired at 48 and decided to travel for six months with my husband. Two decades later, we are still traveling.
Not long after my 48th birthday, in August 1999, my husband Barry invited me out for a margarita at Compadre's, a Mexican restaurant near our home in Palo Alto. It turned out he had an agenda.
cntraveler.com
30.05.2024 / 20:43
Airplane Mode: What to Read, Watch, and Listen to on a Flight to Argentina
Flying to Argentina for sizzling spit-roast barbecues, tango along the bohemian boulevards of Buenos Aires, and beach days with whale watching to boot? Once you're all buckled up and ready for take-off, turn that phone to airplane mode and prep for the trip in the best ways possible: a podcast, a movie, and a good, old-fashioned book. Here's what to read, watch and listen to if on your flight to Argentina.
skift.com
30.05.2024 / 15:25
The FAA Got Feedback on Pilot Mental Health. Now What?
If a pilot is grounded for mental health reasons, how long should it take for them to get medical approval? Do pilots need to tell the FAA every time they go to therapy? Should pilots on ADHD medication be able to fly?
lonelyplanet.com
28.05.2024 / 15:05
4 Alaska itineraries that are made for spectacular summer adventures
In a state where the journey is as often as absorbing as the destination, the temptation to draw up a challenging, action-packed Alaska itinerary is more than compelling. Routes here take in everything from Panhandle forests to frigid Arctic tundra.
thepointsguy.com
25.05.2024 / 14:03
Hot menu items return to Alaska Airlines’ main cabin — here’s the menu
Seattle-based Alaska Airlines serves complimentary hot meals to first-class cabin passengers on most flights more than 670 miles.