Canada's Crowded Banff Confronts Its Overtourism Problem
25.08.2023 - 14:17
/ skift.com
/ Sherry Sun
Every year, the startlingly beautiful resort town of Banff in western Canada receives more than four million visitors. In July alone, Banff National Park saw a total of 694,127 independent visitors, the most it had seen for the month since 2013. Parks Canada, the government agency managing national parks, said traffic flaggers were required 24 hours a day in 2022 in response to demand for access to Moraine Lake. The parking lot also remained full for nearly 24 hours a day at the peak of summer.
“Even before the pandemic began, congestion has been increasingly impacting the ability of residents and visitors to access recreation features in the park,” said Laurie Edward, executive director of Banff Canmore Community Foundation, a non-governmental organization based in Bow Valley that has also been involved in drafting the decade-long vision. “Local people care about that for themselves and for the visitors they welcome here.”
Finally, Banff is addressing these problems of overtourism.
Banff is a town situated within the national park, where the community itself was developed to support park visitation. The community is heavily reliant on tourism, the only economy in the park.
Hoping to improve tourism for visitors, community members and the park, the “10 Year Plan for Tourism” “captures issues top of mind for Banff residents. The project is drafted by the Tourism Together Steering Committee, which is chaired by Banff & Lake Louise Tourism (BLLT), and also comprises representatives from the town of Banff and Parks Canada.
“I worked with the former mayor of Banff and the former superintendent of Banff National Park to conceive of this idea almost four years ago. So this has been a project that has been a long time in the making,” said Leslie Bruce, the president and CEO of BLLT.
An extensive process of community engagement and consultation informed the development of this tourism vision. Out of nearly 9,000 town residents, over 2,000 interested parties participated in the big conversation through surveys, working groups, one-on-one interviews and community meetings.
The enthusiasm and high engagement from community members generated more volume and interest than the BLLT initially anticipated. Around 92 percent of people cite being close to nature as their reason for choosing to live and work in the park, according to the report.
The “10 Year Vision” establishes five core principles shaped through the Tourism Together collaboration, representing the desires and commitments of the local community and not just the destination organization.
“The co-development aspect of this is really unique, and I hope will inspire others to do this,” said Bruce. Tourism Together focused on recognizing the alignment of