“Muy bien, Panchita,” I whispered to my horse as she picked her way up the rocky path. It was 5:30 a.m., and the stars above us were lighting the way. Our group was hushed, and the only sounds came from our horse's hooves, the gauchos' commands, and reverent gasps as the sun began to rise, revealing the Andes against a pinkening sky. I took a moment to let the experiences of the past weekend wash over me while we rode: Two days prior, I'd learned how to cook by fire with iconic Argentine chef Francis Mallmann. I had, later, taken a sensory wine course taught by one of the first certified sommeliers in Argentina, Mariana Onofri. When we reached the mountain peak, I dismounted my horse and joined my group of fellow travelers circling a roaring fire, as someone handed me a steaming gourd of maté.
Eataly Brings Italy’s Most Famous Culinary Icon To North America
05.10.2023 - 12:39 / forbes.com
Eataly, the global Italian superstore, has chosen pizza to headline its newest Icons of Eataly program, set to launch across all stores in North America from October 13-29, 2023.
The Icons of Eataly program was created to celebrate authentic dishes and ingredients that are integral to Italian cuisine and culture. The inaugural edition of the program in May 2023 focused on another Italian culinary icon: pasta.
It’s not surprising that pizza is the newest superstar.
Pizza is one of the most beloved and popular foods in the world. According to data from the U.S. Department of Agriculture (reported by USA Today), roughly 1 in 9 Americans eat pizza on any given day.
During the celebration, all North American Eataly locations will showcase six kinds of Neapolitan pizza (Naples is considered the birthplace of Italian pizza) and two styles of Roman pizza.
Customers from New York To Los Angeles to Toronto will be able to immerse themselves in Eataly’s signature “eat, shop, and learn” experiences, which include dining at restaurants, counters, and cafes; taking hands-on classes (with specialized classes for families with kids, too); and being able to source and purchase authentic made-in-Italy ingredients and products at the stores’ extensive marketplaces.
Pizza Napoletana is one of the most famous types of Italian pizza. Protected by a Traditional Special Guaranteed (TSG) certification under European Union law, the pizza must be made with either PDO mozzarella di bufala campana or TSG mozzarella.
During this two-week celebration, pizza lovers visiting the stores will be able to learn about and taste a variety of authentic pizza styles including:
Partnering with Eataly since 2010, Rossopomodoro is one of the world's largest chains of Neapolitan pizzerias, bringing real Neapolitan pizza to 12 countries.
On certain nights during the celebration, renowned pizza chefs and celebrity guests (including Italian-American entertainment reporter, Giuliana Rancic and Toronto resident and professional Italian soccer player, Lorenzo Insigne) will prepare special pizzas.
Passionate food lovers will want to seize this opportunity to sample authentic Italian tastes close to home, the next best thing to a trip to Italy.
The full calendar of events and ticketing information for each location is available on Eataly.com.
Eataly currently has nine locations in North America (NYC Flatiron, NYC Downtown, Chicago, Boston, Dallas, Los Angeles, Las Vegas, Silicon Valley, and Toronto (Yorkville). Two more locations will open in SoHo New York and Sherway Garden in Toronto by the end of the year.
Eataly recently announced a new CEO of its North American division, Tommaso Bruso, and an “ambitious growth strategy,” which includes opening 20
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