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Etihad heralds a new era for its loyalty programme
04.03.2024 - 08:11 / traveldailynews.com / Vicky Karantzavelou / Etihad Airways / Airlines
The airline offers Custom Benefits letting members shape rewards to match their lifestyle ; Allows members to select their own, personalised membership number.
ABU DHABI, UAE – Etihad Airways, the national airline of the United Arab Emirates, is relaunching its award-winning Etihad Guest loyalty programme in June 2024, to make life even better for its members.
The enriched programme couples rewards for members even more closely to their journeys, reflecting the airline’s desire to thank customers who choose Etihad.
It also gives members even greater control over their experiences, enabling them to select different benefits to suit their travelling preferences, and sees the introduction of a new elite Diamond tier to reward the airline’s top flyers.
“We are excited to announce a new era for the Etihad Guest programme with the experience of being a valued member about to reach new heights,” said Mark Potter, Managing Director of Etihad Guest. “The enhancements renew our partnership with our Etihad Guest members around the globe, meaning the more time they invest with us through flying and through our lifestyle partners, the more rewarding and personalised their experiences become, so Guests can journey on their terms, not ours.
“Today, we have revised the pricing for our GuestSeats and reduced the miles required for some of our most popular destinations in both Economy and Business classes to provide our members with more rewarding opportunities when booking flights.
“Examples of GuestSeat price reductions include: Abu Dhabi to London in Economy Class down to 30,000 EYG Miles and taxes; Milan to Abu Dhabi in Economy Class down to 25,000 miles and taxes; Jeddah to Abu Dhabi in Business Class down to 20,000 miles and taxes; and Abu Dhabi to Istanbul in Economy Class down to 15,000 miles and taxes.
“Members will earn the same amount of Tier Miles and Etihad Guest Miles on bookings made from June. Therefore, the higher fare brand they book, the more Tier Miles and Etihad Guest Miles they will earn. So, treating yourself to a little luxury will help you reach higher tiers and unlock exciting extra benefits in no time.
“We are also further rewarding our Platinum Tier members, who will now enjoy 100 per cent Bonus Etihad Guest Miles when flying with us or any of our eligible airline partners, to bring their next rewards closer.
“And we will be enabling Etihad Guest members to upgrade to The Residence, our luxury three-room suite in the sky, using their miles.”
Alongside their Core Benefits, tiered members will be able to select from a range of extra privileges to suit their lifestyle, making Etihad the first airline in the region to offer this flexibility. As they progress up the tiers, so
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