JetBlue debuts new Mint amenity kits, menus in product revamp

06.03.2024 - 15:25 / thepointsguy.com / Airlines

JetBlue's Mint business class is already one of the best products in the sky, and it's getting even better with a full revamp of the soft product.

This includes all-new amenity kits, refreshed onboard menus and even some new inflight entertainment options, all of which will be debuting over the coming weeks.

The move comes as the airline is gearing up to expand its long-haul portfolio with the launch of flights to Dublin and Edinburgh.

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You'll catch all the details of JetBlue's latest announcement below.

The revamped onboard experience begins with new amenity kits, which, for the first time ever, will be offered in two different styles.

One will be available exclusively on domestic and short-haul international flights, and the other will be offered on service to Europe.

JetBlue is partnering with a selection of New York City-based brands for its amenity kits, including Caraa, Dr. Dennis Gross and Plus Ultra.

The domestic amenity kit comes in four colors — sage, clay, sand and gunmetal. It features a selection of staples, such as a Tuft and Needle-branded eyemask and earplugs, Dr. Dennis Gross hand cream and lip balm, and an exfoliating pad.

The kits also include socks, which seem to be of higher quality than the ones that airlines typically include in amenity kits.

Interestingly, with these new kits, JetBlue will now offer an eye mask and earplugs to all travelers. Previously, these were only available by-request-only in a separate "snooze kit" that was branded by Tuft and Needle.

It seems that the one downside to these new kits is that you won't receive a toothbrush or toothpaste on domestic flights. Instead, the kits are stocked with a small bottle of Plus Ultra mouthwash.

The Caraa-branded kits are reusable, and they make a great accessory pouch. If you receive more of these kits, you can snap them together to create a larger collection of pouches.

Meanwhile, the long-haul amenity kit is stocked with a few more goodies, such as a Plus Ultra bamboo dental kit and a deodorant wipe.

The real upgrade with the long-haul kit is that it can be reused as a foldable drawstring bag. This could come in the clutch if you're looking for a bag to carry some travel essentials while you explore London, Paris or Amsterdam.

In advance of the launch, JetBlue sent me some samples of its new amenity kits. They feel decidedly more premium than the previous ones, and the new brand partnerships seem to be just as hip and upscale as they were before.

Since late 2020, JetBlue has partnered with New York's Delicious Hospitality Group for its Mint menus, which are always a highlight of the airline's business-class experience.

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