Etihad Airways has launched a new high-end collection of amenity kits and loungewear in partnership with Italian design behemoth Giorgio Armani and luxe well-being brand Espa.
The range features stylish new amenity kits across the airline's premium cabins and also economy cabins on longer-haul flights. The fancy new collection will roll out on flights from the end of February.
Etihad's award-winning collaboration with Armani/Casa first launched in 2023. It also features jointly branded tableware and soft furnishings across Etihad's business class.
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Meanwhile, luxury well-being brand Espa first partnered with Etihad last year to launch the airline's limited-edition, 20th anniversary amenity kits.
"As well as offering convenience, style and luxury inflight, our guests will take home their own co-branded Giorgio Armani amenity bag for use when travelling or at home," Turky Al Hammadi, head of product and hospitality for Etihad Airways, said in a statement. "These sought-after bags come in collectable colours and styles meaning frequent flyers can build their personal Giorgio Armani collection."
Here's a closer look at what passengers will get.
Passengers flying in economy on flights longer than six hours will receive a stylish branded tote bag stuffed with inflight essentials such as Beekman hand cream, an eyemask and ear plugs.
In a nod to AvGeek collectors, the tote will come in three collectible designs featuring Etihad's iconic livery tail fin designs — including the Greenliner and Manchester City special liveries.
With a nod to sustainability, each bag will be made from a recycled 500-milliliter PET bottle rescued from a landfill. Etihad hopes that by offering a reusable tote bag to its passengers, it can reduce the use of single-use plastics normally used to package individual items.
Amenity kits in Etihad Airways business class will feature two unisex styles — a clutch bag and a cube — designed by Armani.
The clutch bag will be cobranded by Armani and Etihad; it is set to feature a modern print design titled "The Dunes" inspired by the rolling sands of the Liwa desert in Abu Dhabi.
Meanwhile, the cube bag is designed for easy packing and organization in trolley bags, suitcases or wardrobe drawers.
Inside each amenity bag will be luxury Espa skincare products, including a nourishing lip treatment, hydrating face mist, and rejuvenating hand and body lotion alongside plush slippers, an eyemask, earplugs and a travel dental kit.
The airline also has new business-class loungewear for passengers on long-haul flights longer than nine hours. It is inspired by traditional Emirati dress and features the iconic Emirati V stitching on the chest, unique to
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