Fastest growing U.S. travel experiences

25.08.2023 - 14:30 / skift.com / Travel Experiences / Selene Brophy

Americans want savvy pricing regarding their travel experiences in the new year, as they keep an open mind about the type of things they plan to book. 

U.S. travelers are prioritizing price-driven travel in 2023, according to the latest Skyscanner data looking at travel preferences for 2023. The metasearch travel company added that 46 percent of consumers are planning the same number of vacations in 2023 as 2022, and 41 percent are thinking of even going on more trips next year. What’s more, 86 percent of respondents said they plan to spend the same, if not more, on travel in 2023. 

So, as vacations get prioritized next year over other big-ticket items, it’s interesting to note where people are headed to. Tours and activities brand Viator, owned by Tripadvisor, has just announced their 2022 Fastest-growing Travel Experiences list. From guided hiking in Puerto Rico to ghostly city tours in York, the list is based on the most bookings within a set period, and rated against over 300 different experiences.

The Siesta Key Electric Bike Sunset Tour has seen the most interest on the travel booking platform. Listed in the On The Ground, Mountain biking category the tour has some 590 reviews and 5 stars – although all the trips included in the fastest growing experiences in the US and Canada have 5 stars.

The second and third slots see a full-day Grand Canyon tour and a walking tour of a cemetery. Unfortunately, Viator doesn’t detail by what margin the tours grew or the number of overall bookings.

The categories show that outdoor adventures, with a green element or macabre twist, are top of mind for day-tour bookings.