Morocco Tours Resume: Travel Sector Balances Safety and Support

13.09.2023 - 14:19 / skift.com / Atlas Mountains / North Africa / Selene Brophy / G.Adventures

“Morocco is open, Morocco is safe, and Morocco is still an incredible place to visit.”

That’s the word on the ground from Zina Bencheikh, Intrepid Travel’s EMEA managing director, as the company confirmed tours are running again as of Wednesday, 13 September. 

“Safety is always Intrepid’s number one priority. I cannot stress enough the importance of traveling to Morocco at this time. We will be making necessary changes to itineraries rerouting from the Atlas Mountains and Marrakech Medina. Still, otherwise, the tourism industry, airports, hotels, and restaurants are all operating as normal, and guides, leaders, and hosts are all eager to welcome travelers,” said Bencheikh. 

Numerous tour operators and conference events decided to cancel or suspend operations following the deadly earthquake that claimed nearly 3,000 lives on Friday, September 8. 

The North African country is the latest tourism hotspot to be devastated by a natural disaster, following the wildfires in Hawaii’s Maui and Greece’s Rhodes Island during this year’s summer peak season. This has raised concern about balancing recovery with support as travel businesses, and tourists consider how soon is too soon to restart tourism.  

Tourism in Morocco has surged since the pandemic, accounting for 8% of its GDP. The Observatoire du Tourisme says the country received 6.5 million arrivals between January and June of this year, with some 11.7 million nights booked, and tourism spending valued at an estimated $13.4 billion (47.9 billion dirhams) during the same period. 

Morocco’s devastating 6.8 magnitude earthquake hit 50 miles outside of Marrakesh in the High Atlas Mountains, a popular tourist destination. Marrakech’s Unesco World Heritage Site Medina is the worst hit area of the city, as authorities assess a repair plan and secure damaged buildings, some dating back to the 12th century, to limit the risk. 

El Fenn Hotel Marrakech, a luxury hotel in the Medina, posted a statement confirming it had only suffered “cosmetic damage.”  

“For now, be assured that the recovery in Marrakech will be quick, but it will be a far longer process for many rural communities. We hope many of you will participate in the process by donating, traveling, and supporting this beautiful land we’re proud to call home.”

A post shared by El Fenn Hotel Marrakech (@elfennmarrakech)

Small group tour operator G Adventures, headquartered in Toronto, Canada, initially canceled six tours to areas most impacted by the earthquake, including Mount Toubkal.

Soumia Ait Bendawad, Regional Operations Manager Morocco & The Middle East, based in Marrakech, said G Adventures is rerouting tours to Imlil and Ait Ben Haddou. “We are also offering alternative experiences in Marrakech to