Adventure Travel Shaping Youth Group Tour Itineraries to Africa

12.09.2023 - 18:07 / skift.com / Selene Brophy / Africa

Young travelers are hungry for adventure, and it’s taking them to Africa. 

Contiki, the social travel company for 18-35-year-olds, recently relaunched its tours to Africa and has seen a 57% increase in bookings compared to 2019. The New Zealand-based company, part of The Travel Corporation, has a range of 350 different tours in over 75 countries.

Contiki launched into Southern Africa in 2018 with its first trip with 600 passengers through South Africa.

“It inspired us to grow a footprint in the region. We then grew the length and breadth of itineraries up into Botswana and Namibia and launched these just as the pandemic hit,” said Natasha Lawrence, commercial and product director at Contiki. 

The company began operating tours to Africa again in May of this year. 

“We started in North Africa in Egypt and Morocco and then got Southern Africa running in June, with the market roughly equating to the same size of our operations in Spain or Canada,” said Lawrence. “Africa is still our newest and therefore our smallest operating region but one that we are forecasting significant growth over the next three years.”

Contiki’s itinerary design has significantly contributed to growth, according to Kyle Junkuhn, Contiki’s Operations Lead for Africa.

“In Africa, we add more adventurous activities for the youth market. For example, at Boulders Beach in Cape Town, most operators will have guests walk down to see the penguins, whereas, with Contiki, guests will kayak to get a closer look at the African penguins. For Zimbabwe’s Victoria Falls, travelers can also bungee jump, gorge slide, and zip wire,” said Junkuhn.

Lawrence said the company’s Africa program is driven by an equal mix of Americans, British, and Australians, with the average age and average cost per trip for the destination noticeably higher than other markets. 

“Across the world, the average Contiki traveler is 25. In Africa, the average age is 30. We often have young couples on honeymoon as part of the trip, and the average price is higher than the average Contiki trip at around $3,000.”

Sea, Safari, South Africa, the latest Africa tour, encompasses nine safari parks, plus travelers will also experience local city life in Cape Town, Johannesburg, and Durban, for under $200/per day. The 2-week trip combines the diverse Garden Route with popular wildlife viewing spots Isimangaliso, Hluhluwe, and Kruger National Park.

“The trip gives travelers everything they could want from South Africa at an amazing price. There are plenty of land and sea-based wildlife experiences, plus three very different cultural tours,” said Junkuhn.

“We wanted to show them Garden Route, typically known for an older demo, through a youth lens, with experiences like Surfing in