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GetYourGuide Joins Kayak and Expedia With a ChatGPT Plugin
25.08.2023 - 13:32 / skift.com / Justin Dawes / Generative Ai
GetYourGuide, the booking platform for ticketed tours and activities worldwide, is the latest travel company to get a plugin on ChatGPT Plus.
The ChatGPT plugins were announced in March, originally with a handful of companies that included Kayak and Expedia.
The connection with the travel booking platforms are a way to help ChatGPT users bridge the gap between an AI-generated itinerary and actually booking the recommendations made in those itineraries.
Through the plugins, users of ChatGPT Plus — accessible through a paid subscription — are presented with up-to-date info and links for booking on the respective websites. With Kayak and Expedia, those would generally be links to flights or hotels.
As GetYourGuide outlined in a demo, users of the new plugin can submit a prompt such as, “I’m visiting London next week and want to explore the culture. Can you give me activities for under $70?” The user would then be presented with relevant results and links to book any of those ticketed activities on the GetYourGuide website.
GetYourGuide has been using generative AI for help with content creation since ChatGPT was released last fall, according to Emil Martinsek, chief marketing officer for Berlin-based GetYourGuide.
This is the first tool that the company has released externally.
“We’re experimenting very heavily with these different tool sets as they evolve — and they’re evolving very rapidly — to continue to push our product experience both customers and suppliers,” Martinsek said.
OpenAI, the company behind ChatGPT, said this month that it would be releasing plugins for more than 70 third-party websites. This strengthens ChatGPT’s development as a platform, similar to the relationship between iPhone and the Apple Store. And it’s another step toward how generative AI could revolutionize the way users plan and book travel.
Another of those 70 websites has been Turo, a San Francisco-based car rental app with more than 320,000 vehicles in four countries, the company revealed in a blog post last week.
Users of the plugin can ask for information about cars available for rental in a certain location, and the tool generates answers based on available data and provides links to book the recommendations on the Turo platform.
On the Bard side, travel booking company eDreams Odigeo said earlier this month that it’s testing Google’s generative AI capabilities on its online platforms.
The GetYourGuide plugin — along with the others — is an early experiment on how users could interact differently with travel booking in the future.
But for GetYourGuide, the long-term implementation of generative AI is not just focused on customers. It could also change the way that small and large tour operators interact
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