Getyourguide tips

Good morning from Skift. It’s Monday, November 21. Here’s what you need to know about the business of travel today.

The latest consumer spending data from GetYourGuide reveals a surge in demand for unique travel experiences and activities that align with personal passions.

GetYourGuide launched a suite of tools for tour and activity operators on Tuesday. The company, which has raised roughly $1 billion in funding, aims to make it easier for solo and mom-and-pop entrepreneurs to sell their walking tours, cooking classes, and other services through its online travel app.

GetYourGuide has been rolling out its largest brand advertising campaign in the online travel agency’s history, with plans to run national TV ads during the March Madness basketball tournament and the Academy Awards.

Experience marketplace GetYourGuide has appointed Genevieve Vancutsem-Zednik as its chief people officer.

Peek, a San Francisco-based tours and activities software vendor, is launching two artificial intelligence data features for its tour operator customers.  

A new survey by tours and activities online marketplace GetYourGuide showed American consumers want gifts that allow them to travel and experience the world more. 

Today’s travelers are in pursuit of emotional engagement, meaningful connections, and memorable moments, and AI is going to be a pivotal tool in fulfilling these desires.

Improved customer experience was the driving hypothesis behind Originals, GetYourGuide’s private label offering. Reports that it is ending raise the question of why.

Secret Food Tours, a global food tours company located in over 60 cities, is hedging its expansion and growth through niche acquisitions and partnerships.

Online travel platforms that pay close attention to the unique curation of their tours and activities will own the longtail game of discovery.

There’s nothing quite like a surprise travel gift — and U.S. travelers are ready for it.

General searches that take travelers to multiple websites and a broad selection of options need to be better, irrespective of what phase the consumer is in when planning their trip.

Generative artificial intelligence like ChatGPT threatens the authenticity and trustworthiness of online reviews.  

Tour operators need to make serious inroads into tech adoption to capitalize on the forced digital offshoots created by the pandemic. A Skift 2023 Megatrend forecasts that the global tours and activities software market is set to skyrocket, with a projected value of $1.2 billion by 2026. 

Tours and activities online booking platform GetYourGuide has unveiled a fresh look on its homepage this week, and with it, a new series of Originals by GetYourGuide.

Airbnb’s pause in onboarding new experiences has raised questions about its long-term strategy.

GetYourGuide, the booking platform for ticketed tours and activities worldwide, is the latest travel company to get a plugin on ChatGPT Plus. 

Tours and activities platform GetYourGuide’s closing of $194 million in equity and credit financing pushes the travel startup’s total investment over the $1 billion threshold, and solidifies its lead as the most heavily-funded company in the experiences sector.   

GetYourGuide is betting on sports experiences as the next wave in tours and activities. The online experiences platform launched its new sports category Monday with a branded Originals tour to experience the home of Formula 1 legend, McLaren Racing. 

Good morning from Skift. It’s Wednesday, July 5. Here’s what you need to know about the business of travel today.