Google's Flight Search Changes in Europe Get Thumbs Down from eDreams Odigeo

23.01.2024 - 08:05 / skift.com / Dennis Schaal / European Commission / Dana Dunne

Under orders from the European Commission to enhance competition, Google plans to change the way it displays flight search results in European Union countries. But a major flights seller said it “firmly rejects” Google’s plan as not going far enough.

Spain-based eDreams Odigeo, which touts itself as one of the largest third-party flights sellers in the world, said Google’s plan continues to allow it to favor Google Flights over rival services.

Google’s changes are meant to comply with mandates from the European Commission’s new Digital Markets Act. eDreams Odigeo says Google’s plan “continues to raise substantial competitive concerns within the travel retailing industry, particularly by perpetuating long-standing self-favouring practices that actively encourage consumers to remain within Google’s ecosystem.”

Here’s an example: When consumers search for “New York to Paris flights” on Google, they’ll often see the “Google Flights unit” prominently in search results. When consumers select any of the airlines below the date grid, as seen below, they navigate directly to Google’s own flights business.

Rivals such as eDreams Odigeo, Kayak, Skyscanner and Tripadvisor have argued for years that the prominence of that unit has given Google an unfair advantage over their simple blue links.

Google has a March 7 deadline to comply with the Digital Markets Act.

Google stated last week that in addition to eliminating the Google Flights unit in search results, it plans to add new dedicated units that contain links from competitors. It also plans to add a tool for consumers to solely retrieve search results from comparison sites such Momondo and Skyscanner, for example.

While Google plans to do away with its flights unit, it will display blue links to Google Flights, which will still exist on its own pages.

It is difficult to capture exactly how Google plans to introduce the changes to flight search results; it is still in the testing phase. Only a small portion of users can view the changes at any time, and one must be in Europe to see them.

“The enforcement of the DMA provides a significant opportunity to address the persistent imbalance that has existed for years in the European digital landscape, creating a chance for a fairer and more equitable digital ecosystem,” said eDreams Odigeo CEO Dana Dunne, in a statement.

He added: “We urge continued vigilance and decisive action to ensure a marketplace that fosters healthier competition and fuels continued innovation for the benefit of all.”

eDreams Odigeo did not specify precisely how Google’s changes fall short.

The European Commission advised “gatekeepers” like Google — and Booking.com — to engage with rivals and consumers about the changes ahead of the