This as-told-to essay is based on a conversation with Gladys Tsoi, a 29-year-old dog owner and investment banker based in Hong Kong. This essay has been edited for length and clarity. Business Insider verified Tsoi's receipts.
20.06.2024 - 15:59 / insider.com
When traveling, I prefer leaving things to chance, as many of my most memorable moments typically happen on less-crowded streets or when I'm chatting up strangers at a restaurant.
That's why when my friend suggested I check out Journee — a travel company that specializes in mystery tours and plans everything, including your destination — I couldn't resist trying it out for a solo trip.
Companies like Journee have become more popular in recent years as more travelers lean into the idea of having a trip planned for them. In fact, a survey of 27,000 travelers by Booking.com found that over half of the respondents would welcome the idea of a trip to an unknown destination.
I was excited to see what all the hype was about and book a surprise trip of my own. Here's what it was like to travel to an unknown destination with Journee.
When booking my trip, the company provided me with an in-depth travel questionnaire that asked about my interests, curiosities, risk tolerance, well-being, and overall travel philosophy. It also dug into the "why" of my trip, the safety criteria, and logistics and budget.
The company then sent me a trip proposal, which provided a few clues about the city I'd be traveling to. There was no pressure to book and the proposal itself was completely free.
Once I committed, they built up the suspense by gamifying the pre-trip content, slipping fun facts and clues into my WhatsApp DMs.
I challenged myself (and my friends) to rely on our brains (no Googling) to figure out where I might be going, which led to many meaningful conversations about travel.
The company also provided a high-level packing list, which included items like a bank card, phone, charger, passport, and comfortable walking shoes.
On the day of departure, I added some euros to my carry-on before taking an Uber to Newark Airport. In the car, I found myself daydreaming about my destination, secretly hoping it was somewhere I'd never been.
My plan to film a reveal video at the airport was quickly foiled when my driver informed me that Newark has two international terminals.
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Because the tour company didn't note the terminal information on the envelope, I had no choice but to open the card in the car, which was underwhelming.
However, I was excited by the location listed on my card — Lisbon.
Along with the destination, the envelope included a detailed itinerary with daily pre-booked excursions, including an e-bike tour and a sunset cruise, with one free day to myself.
I arrived in Lisbon mid-morning after my basic-economy flight. I was relieved to find the company booked me a studio apartment with a sweeping balcony overlooking the street.
I liked being in a residential area, and the proximity to a metro hub
This as-told-to essay is based on a conversation with Gladys Tsoi, a 29-year-old dog owner and investment banker based in Hong Kong. This essay has been edited for length and clarity. Business Insider verified Tsoi's receipts.
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