Choice Hotels on Monday dropped its $8 billion hostile takeover bid for Wyndham Hotels & Resorts it launched last October.
IHG Touts Growth in Loyalty Program and Hotel Pipeline
20.02.2024 - 18:47 / skift.com / Ihg / Sean Oneill
IHG provided a strategy update to investors Tuesday, with executives forecasting rising growth for its loyalty program and its hotel development pipeline.
“We are very intentional about our focus on growth and its importance,” said CEO Elie Maalouf.
Here are key takeaways from the two-hour strategy presentation from IHG, the third-largest Western hotel group by room count and owner of brands such as Holiday Inn and Crowne Plaza.
The company’s executives said their 2021 revamp of their loyalty program has delivered results.
In 2021, IHG launched a multi-million dollar marketing campaign and ad blitz for its 19 brands plus its “masterbrand” of IHG and the group’s loyalty program. The early results are positive, executives said.
Analyst are always eager to talk about the pace of growing the footprints of their empire, and IHG hotel executives spoke optimistically.
IHG executives predicted that their current hotel development pipeline would translate into a roughly 30% growth in fee income from owners and franchisees after they have all become operational.
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