Good morning from Skift. It’s Tuesday, September 12. Here’s what you need to know about the business of travel today.
25.08.2023 - 14:08 / skift.com / Summer Olympics / Sean Oneill
Japan intends to draw a record number of inbound travelers in 2025, according to a draft of a government plan seen by Kyodo News on Thursday.
The 2023 to 2025 tourism plan also strives to boost per-person spending to $1,500 (200,000 yen) — up about 25 percent from the pre-pandemic level. The plan includes marketing efforts to coax travelers to visit more than just Tokyo and other well-known cities.
This proposal would be a return to Japan’s ambitious tourism trajectory. At 2020’s start — before the pandemic went global — Japan had aimed for a year-end goal of welcoming 40 million tourists, as Skift reported at the time. That would have been the country’s highest-ever visitor count.
The new plan is still subject to change and would need approval by the governmental cabinet.
Japan spent more than $1 billion over a decade to become more friendly to foreigners to welcome people to the Summer Olympics. That spending might yet pay off, even though the Olympics were a financial bust.
As Skift reported recently:
“Compared to before, Japan now offers more extensive free Wi-Fi, more infrastructure supported with multilingual signage, and increased deployment of universal designs for those with disabilities,” said Michiaki Yamada, executive director of the Japan National Tourism Organization’s New York office since May.
In recent months, the Japan National Tourism Organization (JNTO) said arrivals were rebounding but remained down roughly two-thirds below the pre-pandemic levels of 2019. (You can see Japan’s latest tourism statistics here.)
Japan’s depressed yen has attracted tourism from new markets with temporarily stronger currencies.
“Passenger demand from Canada to Japan is more than double what it was in 2019,” Reuters reported.
Good morning from Skift. It’s Tuesday, September 12. Here’s what you need to know about the business of travel today.
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From today’s Daily Lodging Report newsletter: Nikkei Asia published an article on Hilton planning to expand its luxury offerings in Asia. Hilton will be bringing its Waldorf Astoria brand to Malaysia, Vietnam, India, and other countries for the first time as part of its plans to open 25 new luxury hotels in the Asia Pacific region over the next few years. That’s up from the 33 luxury hotels it currently runs in the Asia Pacific.
Can hotels exert more influence in policy-making? Where will future development growth come from? Is generative AI relevant to the hotel sector? These and other subjects will be top of mind for us as we interview top bosses at Hilton, Hyatt, Accor, and other hotel leaders on-stage at the Skift Global Forum in New York on September 26-28.
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Marriott International forecast that its fourth quarter would surpass 2019 in revenue per available room, a a closely watched number, underscoring the resilience of travel spending despite economic worries.
Accor, the Paris-based hotel giant, said on Tuesday that Omer Acar will head its brands Raffles & Orient Express as of March 1. Acar will join Accor’s other brand CEOs in its luxury and lifestyle group (Fairmont, Sofitel & MGallery, and Ennismore) — all of whom report directly to group CEO Sébastian Bazin.
The number of foreign visitors to Japan rose to nearly 500,000 in October, the first month it fully reopened to overseas visitors after more than two years of COVID restrictions, more than doubling the volume from September.
Many travelers have been thinking of their wellness more holistically since the pandemic, according to surveys in seven countries commissioned by Hilton Hotels and released on Monday.
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