“We let our crewmembers and our customers down in April, and we must perform better,” said Joanna Geraghty, president and chief operating officer, JetBlue, in a statement released on April 26.
After an unprecedented amount of delays and cancellations this spring, JetBlue is making some changes. According to the airline, “The Omicron wave, staffing ramp up, attrition, weather events, and air traffic control delays” were all factors in JetBlue’s recent poor performance.
JetBlue Vows to Do Better
In an attempt to reduce delays and cancellations, JetBlue scaling back its schedule and ramping up its staffing. Despite high demand for flights, JetBlue is planning to reduce its flight schedule by more than 10 percent this summer in order to add more buffer room throughout the day (and prevent cascading delays and cancellations).
“By taking a more conservative approach to growth, we can bring resiliency to our operation,” explained Geraghty.
Reducing Delays
When delays are unavoidable (due to bad weather forecasts, for example), JetBlue is “working to provide cancellation well in advance of arriving to the airport so customers have time to adjust their plans,” according to the airline’s statement.
In addition to the reduced schedule, JetBlue is also investing in preventative maintenance for aircrafts and holding more planes as “spares” this summer in an effort to prevent delays due to mechanical issues.
Addressing Staffing Shortages
Staffing shortages (of pilots, front-end staff, and flight attendants) has been a huge challenge for the entire airline industry this year. JetBlue announced that it will ramp up its hiring this summer, including bringing on 5,000 new crewmembers in New York. The airline has also increased its pilot training team and simulator capacity to help meet the demand for more pilots.
Additionally, JetBlue has hired more than 1,000 new customer support team members in an attempt to reduce the record wait times flyers are currently experiencing when calling the airline. JetBlue is also hoping to divert customers from calling by enhancing their online chat capabilities and iMessage support options.
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Has there ever been a fictional character with a more glamorized lifestyle than Carrie Bradshaw? She’s worn designer bags as well as shoes that have sold out immediately afterwards, made Magnolia Bakery world-famous, and, this past summer, even had a pop-up “experience” dedicated to her in an empty space in SoHo. One doesn’t need to “couldn’t-help-but-wonder” why: Carrie made being single and living in New York seem like an endless, well-dressed adventure, where carriage rides in Central Park with romantic millionaires, fabulous parties in Tribeca, and trips to the Vogue closet were always in reach. So when visiting New York City, it’s always fun to see the sites that made up her fantasy.
I was one of three adults who led a backpacking trip to the Colorado Rockies this past June with six teenage Boy Scouts from Troop 876 of Savannah, Ga. After seven nights camping, our tenth night — June 26 — was to be aboard a redeye to Kennedy Airport, followed by a morning flight to Savannah, both on JetBlue Airways. But our Denver departure was delayed over two hours and we missed the connection. We waited for three hours in line, only to politely be told the next flight available was five days later, even after we offered to fly to Atlanta, Charleston, S.C., or Jacksonville, Fla., instead. JetBlue would not provide a hotel. So we opted for a refund (plus $12 meal vouchers), rented two cars and drove 14 hours home, racking up about $1,200 in travel expenses. But when our refunds from JetBlue came through, they totaled $261 for nine of us, only 18 percent of the original cost. A customer service representative later explained to me by phone that we had been reimbursed for only the New York to Savannah leg. We believe JetBlue should have gotten us on an earlier flight on a different airline or at least reimbursed us for the nine fares and fees totaling $1,458, and perhaps chipped in for the expenses to get home. Can you help?
These days, Babba Rivera is practically synonymous with her haircare line Ceremonia. The brand's Instagram feed is filled with shots of her lush brown hair, drenched in guava-scented products; signature pops of hibiscus pink, lime, and tangerine, are both splashed across bottles of deep-conditioners and her envy-inducing wardrobe. In that way, the line between work and personal life is always blurry—something she was reminded of when she recently spent a month working from Mexico City.
This month, ballet fans will have the rare opportunity to see the acclaimed Australian Ballet in London. As part of the company’s 60th anniversary celebrations, performances by The Australian Ballet at London’s Royal Opera House will be the only performances outside of Australia. The 2023 London Tour will be the first international tour for The Australian Ballet under the leadership of Artistic Director David Hallberg. It will be the company’s first return to the Royal Opera House after an absence of 35 years.
Whether you’re cooling off on the East or West coast this summer, you’ll want to take in one of the hottest shows now playing. If you’re in New York, your choices are vast but you’ll also find plenty of high quality theater in California.
With the high probability of Virgin America’s being folded into Alaska Airlines within the next two years, Virgin loyalists are in the market for an alternative. And JetBlue wants to be that alternative.