Oyo is expanding the footprint of its premium vacation home rental brand, Belvilla: On Tuesday, it announced the launch of Belvilla by Oyo in the UK.
17.05.2024 - 19:09 / cntraveler.com / Katy Perry / Lake Como
Katy Perry is the reigning queen of the Mediterranean. Come summer, you can count on the emergence of paparazzi pics depicting the pop star smooching fiancé Orlando Bloom in Sardinia, catching dinner after a day of yachting in Dubrovnik, and jetskiing with her daughter Daisy in Saint-Tropez. It’s no wonder Perry vacations so hard, given the relentless pace of her music career. Later this week, she’ll end a six-year stint as judge on American Idol, and she wrapped up her wildly popular Las Vegas residency a few months ago. On a recent episode of Idol, she teased a new single, and her next album is expected later this year.
Ever the entrepreneur, Perry found a way to marry her love of la dolce vita with business: On Monday, May 20, her line of non-alcoholic apéritifs, De Soi, releases a new flavor inspired by the beloved beverage of the famous European boot. “Spritz Italiano!” Perry says in an Italian accent. “We love calling it that, especially the ‘o’ part of the Italian-o. It feels like a dance on your tongue.” The flavor includes hints of bittersweet citrus, crisp grape, and earthy gentian root. “It really embodies that feeling of having an Italian spritz at the beach [with] a goblet glass of ice. It just feels so good and tastes so right.”
The herbaceous gentian taste in the new flavor is reminiscent of everyone’s favorite sunny-day drink, an Aperol spritz. “When De Soi started, we launched with a few flavors and my favorite flavor was Purple Lune, which reminded me of a full-bodied cab[ernet] or a heavier pinot noir. I loved it and was like, ‘Oh, I’m going to live by this. This is my only flavor,’” Perry says. “And then Très Rosé came out, and it’s Daisy’s and my favorite flavor. Well, that’s been trumped!”
On May 20, Katy Perry’s line of non-alcoholic apéritifs, De Soi, releases a new flavor, Spritz Italiano, inspired by the Aperol spritz.
Italy was an easy muse for Perry, who has criss-crossed the peninsula from Lake Como to Venice, Milan to Bologna, Rome to Capri. “As far as vacation goes, I always end up going to the Amalfi Coast,” she says. “I mean, it never gets old. There's a lot of tourists, so you have to find a different season than peak if you want to experience not being a sardine.”
Typically, though, it’s the slower change of pace—and the food; “I’m a carb girl,” she says—that draws Perry to Italy again and again. “I have been in the little cobblestone streets of the smallest towns on the coast of Italy, or even in Florence—and when they take their siesta, they really mean it. Everything is closed,” she says. “What’s the Italian saying? Dolce far niente! You see these older people playing games, and kids in the streets. You see cats lying everywhere. Everyone’s tanned, beautiful,
Oyo is expanding the footprint of its premium vacation home rental brand, Belvilla: On Tuesday, it announced the launch of Belvilla by Oyo in the UK.
Varenna is the perfect Italian village, from its hilltop castle to the shore of Lake Como. Easily accessible by train or ferry, it is host to a spectacular botanic garden. The meandering Passeggiata degli Innamorati – the Lovers’ Footpath – brings you in 20 minutes from the ferry to Villa Monastero (entry €10, open March-November). With pillars and pergolas, palm trees and pines framing views of the deep blue lake and mountains beyond, scented by citrus and herbs, the garden is one of the most beautiful places I’ve ever visited. And there’s a bar. Perfect happiness.Maartje Scheltens
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