Lindblad Taps Next-Gen Digital Marketing to Fill Cruise Ships

Norwegian Cruise Line’s Pride of America will resume its weekly trips to Kahului, Maui starting on September 3, the cruise company announced on Wednesday. Norwegian Cruise suspended trips to the island in early August to avoid taking up local resources dedicated toward relief and combating the wildfires in West Maui.

Croatia will be joining the Schengen area in the new year. Starting January 1, travelers will be able to move passport-free between Croatia and the 26 member countries that make up the Schengen area.

Norwegian Cruise Line grew its occupancy level despite increasing its pricing in the third quarter. The cruise company expects it will fill its ships in 2023 even with higher pricing and uncertain macroeconomic conditions, executives said during an earnings call Tuesday.

New Orleans & Company will have a new president and CEO on January 1. Walt Leger III will be replacing Stephen Perry, who has been in the role for 20 years. He wants the destination marketing organization to embrace a more direct-to-consumer strategy and take more risks with emerging technologies.

Multiple Colorado counties and towns approved ballot measures on November 8 to shift lodging tax revenue—a key funding source for tourism promotion— toward local community initiatives. The passage of the measures underscore the Skift megatrend that communities are no longer spectators in travel.

The Hawaiian government this week rescinded the Hawaii Tourism Authority’s U.S. tourism contract with the Council for Native Hawaiian Advancement, a community non-profit, providing a potential setback for the authority’s sustainable tourism efforts. The reason for the government’s rescission was that the contract needed to be separated into two, one for marketing and the other for visitor management and community relations.

Multiple state tourism agencies ended their growing participation on the short-form video sharing platform TikTok to comply with their state executive orders. As they exit, they plan to move the resources allocated for TikTok into their other social media channels.

Royal Caribbean Group heads into 2023 with booking demand stronger than it was in 2019, a fully operational fleet, and a passenger market ready to splurge on onboard experiences. 

Twitter continues to decline in relevancy in destination marketing. The platform has been reduced to a press release distribution platform because of its ineffectiveness at audience reach and engagement, politicization and competitors offering better storytelling capabilities.

The Hawaii Tourism Authority put two contracts up to bid, one for marketing to the U.S. and the other for destination management, on February 14.  The two contracts are essentially a split of the previous one that included both responsibilities and had been awarded to a community non-profit. A government official canceled the it minutes before his term ended on December 5.

Lindblad Expeditions expects it will have record revenue in 2023, even though it accumulated a net loss of over $100 million in 2022, Lindblad executives said during a Tuesday earnings call. 

The great promise and hype by travel executives several years ago about the potential of voice search to revolutionize the industry have gone nowhere. Voice-based search hasn’t progressed as serious destination marketing avenue because the technology underpinning it yet can’t drive effective engagement, inspire travel and handle the complexity of travel search.