Duetto, the hotel revenue management company, said Thursday that it has been acquired by private equity firm GrowthCurve Capital.
14.06.2024 - 00:13 / thepointsguy.com / Louis Vuitton / Sébastien Bazin / Christian Dior / Bernard Arnault
Accor's Orient Express brand — which is perhaps best known for trains but has expanded its sights to hotels and superyachts in recent years — now has a new, ultraluxury partner.
The companies announced Thursday that LVMH, the French conglomerate that manages iconic brands such as Louis Vuitton and Christian Dior, is making a "strategic investment" in Accor's Orient Express brand. The revived ultraluxury brand is slated to operate three hotels by 2025, as well as two trains and a sailing ship by 2026 (the latter is currently under construction in Saint-Nazaire, France).
"Orient Express is a legend ever since its creation 140 years ago," Accor group chairman and CEO Sébastien Bazin said in a statement. "With Orient Express, Accor is reinventing the art of travel, discovery and great odysseys. With LVMH today, we are opening a new chapter in this exciting journey, with the ambition of exploring new horizons and embodying the audacity and creative passion that drive our groups. We're delighted to enlist LVMH's rare expertise to continue pushing further the frontiers of this legend and bringing its embodiment to life in an ever more singular way."
Accor acquired the Orient Express brand in 2022, and LVMH's new involvement is meant to lend its "unique expertise in high-quality products and services." However, LVMH's decision to join forces with Accor might be a head-scratcher to some: The company also owns Belmond, which operates the Venice Simplon-Orient-Express train. It would technically serve as a rival to Accor's Orient Express trains once they begin to roll down the tracks.
But the joint announcement appears to portray LVMH's Belmond experience as ultimately positive for Accor's own Orient Express plans, and it highlights the six luxury train offerings Belmond operates around the world.
"These extraordinary experiences reflect the operational expertise and creativity of LVMH Hospitality Excellence in this field," reads the Accor-LVMH release.
"Orient Express has embodied adventure and elegance since its origins," LVMH CEO and group chairman Bernard Arnault said in a statement. "Its name has become part of our cultural heritage and remains a source of inspiration for the greatest artists. Orient Express epitomizes the art of refined living and the audacity that drives each of our Houses. We are delighted to be partnering with Accor to accelerate the renewal of this travel icon. Each of our groups will bring the best of its expertise to take Orient Express to the pinnacle of the art of hospitality."
There is also a likelihood that LVMH sees the deal as an opportunity to reduce the confusion surrounding multiple operators of Orient Express-branded trains around the world. There is an incentive for LVMH
Duetto, the hotel revenue management company, said Thursday that it has been acquired by private equity firm GrowthCurve Capital.
Vitruvian Partners has purchased a further ownership stake in Civitatis, the leading curated online marketplace for guided tours and activities for Spanish and Portuguese speaking consumers, investing an additional USD 50m. Civitatis continues to be led by the founder and CEO Alberto Gutiérrez, who established the company in 2008. Civitatis is a rare example of a company that has been cashflow positive from day one, built by its founder without any external capital. The Company remains on track to be a future Spanish unicorn, as a curated marketplace for the large and growing tours and activities category, underpinned by a rapid digitalization tailwind. Founder and CEO Alberto Gutiérrez said, “Our growth and profitability have been fuelled by a combination of highly effective sales channels, well-invested technology platform, and a customer-centric approach, providing the activities and tours in our customers’ own preferred language. Our customers appreciate our expertly curated catalogues of activities across the world, as well as the easy booking and, of course, the outstanding experience that they have with us. With the support of Vitruvian, we are continuing to expand our offerings and meet the demands of our rapidly growing customer base.”
Vitruvian Partners, an international investment firm, made an additional $50 million venture investment in Civitatis, a curated marketplace for tours and activities mainly serving travelers from Spain and Latin America.
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Accor and LVMH have announced a strategic partnership aimed at revitalizing Orient Express, an iconic brand renowned for its luxurious travel experiences dating back to 1883. Originally known for its opulent train journeys, Orient Express is expanding its portfolio to include new ventures in trains, hotels, and sailing ships under Accor’s ownership since 2022.
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Good morning from Skift. It’s Friday, June 14, 2024. Here’s what you need to know about the business of travel today.