Lyft Is New Partner in Starbucks Rewards Program

Today’s announcement that Southwest has a new marketing relationship with a rideshare company was no surprise. As rideshare services have become an ever-larger part of the travel landscape, such tie-ups have proliferated. It won’t be long before every airline and hotel loyalty program has a rideshare company on its roster of points-earning partners.

As changes to hotel-program award prices go, the latest for InterContinental’s IHG Rewards are decidedly modest: Prices for award nights at 400 hotels will change by either 5,000 or 10,000 points, half moving up, half moving down. If it were just that 50-50 split, Rewards members might dismiss it as a wash and count their blessings. After all, “It could have been worse.”

A key selling point of rideshare services like Uber and Lyft is their transparency. Users know where their ride is, how soon it will arrive to pick them up, and how much the fare will be to their destination.

Alaska Airlines is justly lauded for its Mileage Plan loyalty program, which among other features boasts 17 airline partners, allowing program members to earn and redeem miles for flights throughout the world.

In February, when Starbucks announced it was converting its frequent-drinker program to a revenue-based scheme, there was a collective groan from the caffeinated crowd. As with similar conversions by the major airlines, Starbucks’ new earning rules would mean fewer rewards for most customers.

Marriott’s acquisition of Starwood has left one key group vocally underwhelmed: members of Starwood’s Preferred Guest program, particularly Starwood elites who have become accustomed to perks and services that play no part in Marriott’s Rewards program.

Until yesterday, American Airlines customers dismayed at the airline’s August 1 pivot to a spend-based mileage program had a fallback option: Earn miles for their American flights in Alaska Airlines’ Mileage Plan program, which still awards miles the old-fashioned way, according to the distance flown.

Enter the Liberty Richter “Kitchens of India” sweepstakes by June 15, 2016, for a chance to win the grand prize: a six-day trip for two to New Delhi, India, including air, transfers, and hotel.

By traditional measures, Alaska Airlines is a carrier of decidedly modest size, even after its acquisition of Virgin America. Its own flight network is small, compared to those of American, Delta, and United. And it’s not a member of one of the three global airline alliances.

Enter the Wyndham “Have Points, Will Travel” sweepstakes by March 31, 2016, for a chance to win the grand prize: 1 million Wyndham Rewards points.

On Friday evening—traditional timing for bad-news announcements that companies hope will go unnoticed by the public and unreported by the media—American published the new mileage-earning rates, effective from August 1, for travel on AAdvantage partner airlines.

Enter the Babich Wines “Trip to New Zealand” sweepstakes by August 31, 2016, for a chance to win the grand prize: a seven-night trip for two to New Zealand, including air to and within New Zealand; hotels in Auckland, Marlborough, and Queenstown; choice of activities; and a NZD$1,000 gift card.