New Southwest Perk for Elites: Free Priority Standby

Enter the Holland America Line “Choose Your Cruise” sweepstakes by March 31, 2016, for a chance to win the grand prize: a seven-day Holland America Line cruise for two to the winner’s choice of Alaska, Canada and New England, the Caribbean, or Europe, including most onboard meals.

Bad news for the airlines often translates as good news for travel consumers.

With the high probability of Virgin America’s being folded into Alaska Airlines within the next two years, Virgin loyalists are in the market for an alternative. And JetBlue wants to be that alternative.

In a first for a U.S. airline loyalty program, Alaska Airlines is offering members of its Mileage Plan program the option to redeem miles to pay for TSA PreCheck service.

It’s a basic premise of savvy loyalty-program participation that the best return-on-investment is to be had by redeeming points for the program host’s own services. Airline miles are best redeemed for flights, and hotel points are best redeemed for free room nights. Sure, all major programs offer alternative award opportunities—consumer electronics, clothing, event tickets, and on and on—but when you do the math, it inevitably turns out that such options offer very poor value.

Alaska Airlines is justly lauded for its Mileage Plan loyalty program, which among other features boasts 17 airline partners, allowing program members to earn and redeem miles for flights throughout the world.

Until yesterday, American Airlines customers dismayed at the airline’s August 1 pivot to a spend-based mileage program had a fallback option: Earn miles for their American flights in Alaska Airlines’ Mileage Plan program, which still awards miles the old-fashioned way, according to the distance flown.

Could you justify spending $35,000 for a year’s worth of unlimited business-class flights between New York and London or Paris? Probably not. But if so, La Compagnie has a deal for you.

Wi-Fi access isn’t free on Alaska Airlines flights. But at least for the next year, the airline’s passengers can use inflight Wi-Fi to send and receive unlimited texts for free.

By traditional measures, Alaska Airlines is a carrier of decidedly modest size, even after its acquisition of Virgin America. Its own flight network is small, compared to those of American, Delta, and United. And it’s not a member of one of the three global airline alliances.

InterContinental Hotel Group’s next points promotion, Share Forever, begins next month and features bonuses for both the member’s own IHG Rewards account and to share with other program members.

Enter the Babich Wines “Trip to New Zealand” sweepstakes by August 31, 2016, for a chance to win the grand prize: a seven-night trip for two to New Zealand, including air to and within New Zealand; hotels in Auckland, Marlborough, and Queenstown; choice of activities; and a NZD$1,000 gift card.