On Location Redefines Travel With Exclusive Access To The Olympics And More

28.03.2024 - 20:23 / forbes.com

In the bustling world of events, where access is often limited to a select few, On Location emerges as a beacon of exclusivity, offering unparalleled experiences that turn dreams into reality. Initially founded by the NFL, this company has transformed the concept of attending marquee events into an art form, curating moments that linger long after the lights dim. The journey of On Location is a testament to innovation, expansion, and the relentless pursuit of creating unforgettable experiences.

From its inception, On Location was envisioned as a solution to the disjointed nature of attending significant sports events, particularly the Super Bowl. The NFL recognized a gap in the market: while they provided the game, the surrounding ecosystem—a holistic experience beyond just attending the event—was missing. "The original notion of On Location was to create an NFL experience beyond the game," said President of IMG Events and On Location Paul Caine, underscoring the intent to offer a hospitality partnership that extended the thrill of the event itself.

The acquisition by Endeavor marked a pivotal moment, heralding a period of exponential growth. It wasn't just about the Super Bowl anymore; On Location's repertoire expanded to include the Olympics, among other prestigious sporting events, setting a new standard for what it means to "attend" an event. The company's evolution reflects a shift towards consumer-centric experiences, moving from a ticket-and-hospitality model to curating comprehensive packages that begin the moment a purchase is made and only end when the memories are shared back home.

The upcoming Summer Olympics in Paris '24 stands as a monumental showcase of On Location's prowess. For example, the company can grant access to the best seats for the Opening Ceremony, get you at the finish line for events, and much more.

The company's record-setting official hospitality sales, with packages sold into more than 100 countries and approaching sell-outs across numerous sports and sessions, underscore the global appetite for unparalleled event experiences. "A ticket is just permission to sit in a seat. What we provide you are things you can't buy anywhere else," Caine explained, emphasizing the exclusive access and comprehensive care that On Location offers its clientele.

February's Super Bowl LVIII in Las Vegas became On Location's strongest sales effort to date, hosting over 25,000 guests on game day. This achievement is part of a broader pattern of success, including VIP package sales records for UFC and WWE events, sell-outs for New York Fashion Week packages, and record-setting sales for NCAA events, further demonstrating the company's impact across various entertainment spectrums.

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