Yesterday, two of the world’s largest airlines got new presidents. What’s less clear is how, and why.
First up, United:
So, United poached a top executive from arch-rival American. An apparent coup for United’s new CEO, Oscar Munoz, who has made bolstering the ranks of his airline’s management team a priority.
Related:‘World’s Greatest Flyers,’ American Wants YOU!
American, in announcing Kirby’s successor, Robert Isom, put a very different spin on Kirby’s departure:
The implication is that Kirby’s move was less a matter of his choice to join United than it was American’s decision to oust him.
Whichever of the competing narratives is true, American and United today have new presidents, Isom at American and Kirby at United. Of the two moves, Kirby’s to United is the more impactful. He is both capable and a company outsider, giving him the potential to be a real difference-maker at an airline that sorely needs to improve in just about every respect.
Isom, on the other hand, has been American’s COO since 2013 and isn’t likely to make any significant changes to the airline’s overall direction as its new president.
Advantage, United.
Reader Reality Check
What do you expect to see at American or United as a result of the personnel changes?
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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
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