David Katz travel tips

The 2024 prospects for Marriott, Hilton, Hyatt, and Wyndham look bright. That’s according to a report released on Tuesday by David Katz, a managing director at Jefferies Research.

Good morning from Skift. It’s Thursday, January 4. Here’s what you need to know about the business of travel today.

Many consumer businesses bemoan rising inflation as a buzzkill, but not Hilton Grand Vacations. The timeshare company believes that consumers will find its stably priced product relatively more attractive compared to increasing rates for hotels and vacation homes.

Skift editors were struck by this chart of Wyndham’s stock price as of Friday. Investors continue to behave as if it would be a good thing for the world’s largest hotel franchisor to merge with another player. Sustained investor pressure on that score might prompt Wyndham’s management to change strategy at some point.

Some analysts aren’t buying the idea that Choice Hotels International is seriously contemplating an acquisition bid for Wyndham Hotels & Resorts, which The Wall Street Journal reported sources saying was a possibility on Tuesday.