Skift Travel travel tips

India is projected to surpass China as the world’s most populous country later this year, as China begins to decline and India’s population growth shows no sign of slowing until 2064. That shift carries huge implications for travel across the globe, and has the potential to rewire the race for attracting global tourists around the world. Skift addressed this in its Megatrends 2023 package in the story India Becoming the New China in the Reordering of Asia Travel.

The travel booking landscape is rapidly transforming, with direct bookings on the rise and reshaping the competition. What’s driving this shift? Skift Research explores these pivotal changes in our new report: “Direct Bookings vs. OTAs: Analyzing the Shift in U.S. Travel Booking Trends.”

Skift Research’s U.S. Travel Tracker Survey shows that online sources are used more than offline sources when planning a trip, making digital marketing and advertising crucial for the industry. If a brand is marketed well, potential customers will be drawn to it regardless of how they decide to book their trip.

How closely did you pay attention to the news this week? Test your knowledge of what Skift’s editors and reporters wrote about the travel industry this week, below.

How closely have you been following the news this week? Put your knowledge of the travel industry to the test with highlights from Skift’s editors and reporters’ coverage. Check it out below.

Test your knowledge of the travel industry with highlights from Skift’s editors and reporters’ coverage this week. How closely have you been following the news?

Skift Research’s Travel Health Index continued to track above 2019 levels in July, with a 2 point increase from July 2019, according to our latest monthly update.