travelpulse.com
14.01.2025
How the Tourism Industry Is Responding to Devastating Los Angeles Wildfires
Words can barely do justice to the devastation that has unfolded across Los Angeles this week amid the raging wildfires that have erupted everywhere from Pacific Palisades to Pasadena.Entire neighborhoods have been wiped off the map and residents have lost a lifetime of treasures.At last count, the death toll from the unprecedented four-day fire event stood at 10 and more than 9,000 structures have been destroyed or damaged.The Biden Administration has swiftly responded to the climate change-driven crisis. The president visited California on Wednesday and later vowed that the federal government will cover 100 percent of the disaster assistance costs for California for the next 180 days.“I told the governor and local officials, spare no expense to contain these fires,” Biden said. “We’re doing literally everything we can at the federal level.”The president has sent 400 additional federal firefighters to the state and more than 30 firefighting helicopters and planes. Canada is also providing firefighting aircraft.While all of these measures and promises have brought comfort to California, Biden only has 11 more days in office. And President-elect Donald Trump has taken the opposite tact, roundly criticizing California officials for the fires and spreading misinformation and falsehoods that have since been debunked.In addition to the Biden Administration, the travel industry has provided an outpouring of assistance and support for Los Angeles and its impacted residents.Local organizations such as the Hotel Association of Los Angeles and the Los Angeles Tourism and Convention Board are pitching in, as are international, national, and regional tourism industry operators including Airbnb, Delta Airlines, Internova, and Signature. Here’s a closer look at what’s unfolding.