Three Trivago executives returned to the company in May after a 3-year absence, and two months later they brought back a semi-controversial ad pitchman, the Trivago Guy.
Johannes Thomas travel tips
skift.com
07.09.2023
Trivago's Hail Mary: Go Big Again in TV Advertising
Trivago built a global brand as a place to find hotel deals in the years leading up to its 2016 IPO based on a blitz of TV advertising. You couldn’t avoid the Trivago Guy on U.S. TV, and his male and female counterparts were equally ubiquitous in markets from Germany to Australia.
skift.com
25.08.2023
Trivago Gets New CEO and Leadership
Travel metasearch company Trivago said on Tuesday that Johannes Thomas had become CEO and Managing Director, succeeding Axel Hefer, as the company struggles to return to its pre-IPO glory days.
skift.com
25.08.2023
Trivago Opting Out of New Google Ad Unit Hurt Second Quarter Results
Three key Trivago executives rejoined the company in May just as Google was launching a new advertising unit to attract hotel bookings. Trivago didn’t advertise in the new product, unlike brands such as Booking.com, Priceline, Expedia and Homewood Suites, and Trivago’s absence negatively impacted its second quarter financial results.
skift.com
25.08.2023
Force Workers Back to Office to Help Tourism, Say U.S. Tourism Boards
Good morning from Skift. It’s Friday, August 11. Here’s what you need to know about the business of travel today.
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