In an effort to combat the hold that online travel agencies have on the hotel market, Trivago is focusing on building a capability for direct access between hotels and travelers.
Matthias Tillmann travel tips
skift.com
02.04.2024
Trivago Brings the IPO Band Back Together Again
Trivago has brought back a key executive from its December 2016 IPO – there are now four leaders from the old guard running the Germany-based hotel metasearch outfit.
skift.com
25.08.2023
Trivago's Returns Take a Hit as Company Invests in Direct Connection Tool
Trivago is continuing to focus on investment into the company, sacrificing some return on investment in the short term for what it’s aiming will make the company more competitive in the future.
skift.com
25.08.2023
Trivago Opting Out of New Google Ad Unit Hurt Second Quarter Results
Three key Trivago executives rejoined the company in May just as Google was launching a new advertising unit to attract hotel bookings. Trivago didn’t advertise in the new product, unlike brands such as Booking.com, Priceline, Expedia and Homewood Suites, and Trivago’s absence negatively impacted its second quarter financial results.
skift.com
25.08.2023
Trivago Gets Harsh Reminder of Google Ads' Power
Good morning from Skift. It’s Thursday, August 3. Here’s what you need to know about the business of travel today.
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